It’s no secret that the US Hispanic market is increasingly vital to brands. Hispanics now account for 18% of the population, are the second-fastest growing ethnic group, and control more than $1.7 trillion in annual purchasing power.
However, while businesses may recognize the importance of reaching US Hispanics, many remain unsure of exactly how to target this group, especially via online channels. In part, this is because marketers often encounter recommendations based on anecdotal experiences and outdated ideas rather than on reliable, up-to-date information. READ MORE AT ABASTO NEWS
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