In a recent interview with ABC News Univision, I reiterated what happens when you underestimate the Latino voter and don’t bother to make the effort to truly understand the community and its cultural values. Perhaps now with both political parties finally starting to acknowledge the importance of the Latino vote – backed up by Big Data and a fast-growing community that also extends to their use of mobile technology and social media – the business world will finally step up to the Hispanic “super-consumer” opportunity before them.
The Hispanic community is one of the greatest untapped markets we have ever seen. Already the largest minority in the U.S., their numbers continue to grow faster than any other group. Between 2000 and 2010, the Hispanic population grew by 43 percent, or four times the nation’s 9.7 percent growth rate. READ MORE
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