U.S. Hispanic customer visits to restaurants are outpacing the demographic group’s population growth, according to a new report by The NPD Group.
In 2014, Hispanics’ per capita visits to quick-service restaurants and other foodservice outlets increased by 4 percent, compared with a 1-percent decline in visits by non-Hispanics, according to the Port Washington, N.Y.-based research firm’s “CREST Hispanic” report.
NPD said that while the average U.S. Hispanic consumer visits quick-service restaurants more than the average non-Hispanic consumer, the demographic group’s use of full-service restaurants was less than non-Hispanics. Their per capita visits to full-service restaurants decreased by 7 percent compared with non-Hispanics, who reduced visits by 1 percent last year, the Crest report said. READ MORE AT NATION'S RESTAURANT NEWS
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