Upscale Latinos are young, digitally connected and represent a growing and important segment for marketers, according to a study released Wednesday by Nielsen and AHAA: The Voice of Hispanic Marketing.
Identified as those whose incomes range from $50,000 to $100,000, upscale Latinos contribute $500 billion or 37 percent of the $1.3 trillion spent annually by Latinos in the United States. They represent 29 percent of all Hispanics and are expected to reach 35 million in number by 2050, said Carlos Santiago, AHAA research chair and president of Santiago Solutions Group. He was a speaker at a session introducing the study, "Upscale Latinos 2.0," at an AHAA conference at the Eden Roc Renaissance Hotel in Miami Beach. AHAA is a Fairfax, Va.-based trade organization for promoting the Hispanic marketing and advertising industry. READ MORE
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