With the struggling economy, many business leaders think that when it comes to marketing it's good to think Hispanic.
That's because the Hispanic market continues to grow, not only across the U.S., but right here in Arizona.
With the struggling economy, many business leaders think that when it comes to marketing it's good to think Hispanic.
According to the Hispanic chamber of commerce, Hispanics have the ability to spend upwards of $1 trillion here in the U.S.
That's why they say businesses should market to entire families.
Harry Garewal with the Chamber said, "We are very brand loyal. Once we latch onto a particular brand chances are we're gonna stay with that brand."
Lupe Dalluge manages the Flower Shoppe in Tempe. She realized quickly how important marketing to the Hispanic culture is. READ FULL STORY
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