Two Hispanic media companies have partnered to tell marketers what Latinas want in an in-depth survey and video ethnographies that explore everything from Latinas' financial worries to their brand-bursting refrigerators and bathroom vanities.
Meredith Hispanic Ventures and NBC Universal's Spanish-language network Telemundo Group collaborated on in-depth, at-home video interviews with 13 young Latina women in four cities and on a wide-ranging survey of 1,004 Latinas and 500 non-Hispanics.
"What most surprised advertisers was how technically savvy this woman is once [household income] reaches $50,000, and how much they've raised the bar in what they want from the American dream," Ruth Gaviria, VP of Meredith Hispanic Ventures, said of marketers who saw preliminary results. READ FULL STORY
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