One of the most common questions I have been asked by executives is: “When will Hispanics buy my products?”
They think that since they have been in business for many years, everybody should know who they are, including the Hispanic markets.
One of the most common mistakes executives make is that they use their personal opinion as a parameter of value. For example: “I don’t listen to Pandora radio so I don’t what to advertise in that media.”
However, according to a ComScore’s report, Pandora ranks No. 1 in music streaming property among Hispanics. READ MORE AT ORLANDO BUSINESS JOURNAL