Poor retention and a lack of leadership are driving people of color away from the marketing industry—or failing to keep them—almost as fast as they can be recruited.
"We are very gung-ho about finding and encouraging these young people and getting them super excited, and then we kind of throw them to the wolves to figure it out," says Tiffany Edwards, engagement and inclusion director at Droga5. "That leads to what we call the 'leaky bucket.' You can funnel in as many people as you want, but within the first one to two years, they all slowly start to leak out the bottom."
The focus on bringing students and diverse young talent into the industry can mask institutional problems that no amount of recruitment can fix. READ MORE AT CRAIN'S NEW YORK BUSINESS
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