It makes sense for advertisers to target Hispanics, considering the continual growth of the segment.
But there is another advantage in focusing on the Hispanic audience: They’re great at passing along word of mouth brand endorsements.
That’s according to a study from Keller Fay Group, which looked at brand mentions per week over the course of a year.
It found the general public made an average of 62 brand mentions per week, both online and offline. That number was 58 per week for non-Hispanics.
Among Hispanics the number was significantly higher, at 80 word of mouth mentions per week. That included 75 brand mentions per week for English-speaking Hispanics and 83 per week for Spanish-speaking Hispanics. READ MORE AT MEDIALIFE
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