Communication Strategy

Event Details

Communication Strategy

Time: September 24, 2009 from 12:30pm to 2pm
Location: Evanston Public Library
Street: 1703 Orrington Ave.
City/Town: Evanston, IL 60201
Website or Map:
Phone: 312-369-7783
Event Type: brown, bag, lunch, -, free
Organized By: Diana Pando
Latest Activity: Aug 11, 2009

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Event Description

FREE! Communications Strategy Brown Bag Lunch
12:30 to 2 p.m. Thursday, Sept. 24
at Evanston Library, 1703 Orrington Ave., Evanston, IL 60201
co-sponsored by

How do we balance the communications we need with the time and resources we’ve got?

New channels such as social media make it easier to get our stories out and raise expectations that we’ll do so.

Despite cutbacks leaving us access to fewer metro journalists, their outlets’ ability to reach large audiences remains important. These and other questions of nonprofit volunteer and staff communicators – anyone who’s responsible for telling stories that advance your mission or strengthen your organization -- will be addressed at this free event. The session will cover:

* Core concepts of a communications strategy: goal, audience, message
* Myths and realities to communications at nonprofits
* How to never ever have to use your mission statement to describe what you do (and why that matters)
* A look at how social media and the economic crisis have combined to change the relationship between who’s a source and who’s a storyteller


The session will also feature representatives from area traditional and online-only news publications including:

Mary GavinMary Helt Gavin, Evanston Roundtable

The session will be led by Gordon Mayer, vice president of Community Media Workshop. Gordon Mayer] worked as a writer and reporter, communications consultant and director and has managed nonprofit agencies’ programs.

Since starting at Community Media Workshop in 2005, Gordon has increased custom workshop collaborations helped lead its social media efforts, especially training and coaching for smaller nonprofits on how to integrate online into their communications strategy, and helped broaden the Workshop’s scope from the Chicago area to a more regional focus. A former journalist at the Gary (Ind.) Post-Tribune, Philadelphia Inquirer and Chicago Defender, he also completed a master’s degree at University of Chicago for which he focused on Chicago's early newspaper history. Gordon serves on the boards of Issuelab and Jewish Council on Urban Affairs.

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