About me
Born and raised in Chicago, Gus comes from a proud Mexican American family. A product of Chicago Public Schools and Public University (University of Illinois - Chicago). He has his Diversity & Inclusion certification from Cornell University while bringing nearly two decades of professional experience in the tourism and non-profit sector working in diversity, sales, marketing, and operations.
In 2020, Gus established GSM Consulting - a diversity consulting firm. This work includes partnering with companies and leadership on being able to reduce barriers, create greater access, reviewing their diversity strategy and initiatives, working alongside ERGs, running diversity training sessions, and leading think tanks. All while having the unique lens of both the Latinx/Latino community & Millennials.
We teach clients the value and impact for Diversity, Equity, and Inclusion by humanizing these topics. Focusing on the human spirit is critical as we have identified diversity is most successful when it becomes personal for staff and leadership.
What is your current career title or dream job?
Currently, I am the Founder & President of my diversity consulting business.
LinkedIn Page -or- Company website ( for Entrepreneurs)
https://www.linkedin.com/in/gusmartinez1/
Background/Education/Experience
Marketing degree from UIC
Diversity certification from Cornell University
18 years experience in the tourism and hospitality industry working in sales, marketing, diversity, and operations departments.
Organizations & clubs
Wisconsin Society of Association Executives
Professional Convention Management Association
Prospanica Member
LULAC
What languages do you speak?
English, Spanish
Hobbies & interests
Reading. Running. Orangetheory fitness (OTF). Cooking. Dining. Natural wines. Craft cocktails. Latin dancing.
Looking for:
networking, employment, friendships, mentorship