Can Red Lobster say “langosta roja?” On Jan. 14, the seafood chain best known for endless shrimp and affordable surf and turf, will launch a $3 million Spanish language TV ad campaign. It’s the restaurant’s first sustained effort to reach Hispanic customers, with ads running on Telemundo, Univision, ESPN Deportes, and other Spanish language channels through…Continue
Added by HispanicPro on January 26, 2013 at 10:45pm — No Comments
Over 315 million people and counting! That is the approximate population of the United States, which has increased by nearly 100 million people in the past 30 years. And while this comes with little surprise, there is no denying the demographics of our population are on the move.
Again, this should come as no surprise. We know the US population is changing.…
Added by HispanicPro on January 26, 2013 at 10:39pm — No Comments
The consensus so far? It was a good night for rock en español -- and a smart political move as well.
In numerous tweets, Mexican Americans and other Latinos expressed their feelings of pride in witnessing the band…Continue
Added by HispanicPro on January 24, 2013 at 9:44am — No Comments
As we learned in the recent presidential election, it’s always a good idea to connect with Hispanic Americans. In many parts of the country, this is as true in business as it is in politics. But for some reason, many businesses seem hesitant to try to appeal to this big and important demographic.
At my boutique advertising agency in Austin, Tex., I see lots of…Continue
Added by HispanicPro on January 24, 2013 at 9:32am — No Comments
Cecilia Soto-Loftus, co-founder of a Malibu party services company, was new to presidential politics when she started raising money for President Obama's reelection bid last year.
After pulling in more than $400,000, she is getting the red carpet treatment at this weekend's inaugural festivities, with invitations to a strategy briefing for top fundraisers, a VIP…Continue
Added by HispanicPro on January 22, 2013 at 3:24pm — No Comments
Vice President Joseph R. Biden’s choice of Supreme Court justice to swear him into office — Justice Sonia Sotomayor — has fueled rumors of a 2016 presidential run, as analysts guess he was subtly courting the Hispanic vote.
The crowd cheered at Mr. Biden selection; Justice Sotomayor is the first Hispanic in the nation to issue the oath. But on top of that, Mr.…
Added by HispanicPro on January 22, 2013 at 3:12pm — No Comments
As the world becomes more culturally diverse and globally connected, the need for versatile business leaders with knowledge and insight into U.S. and global multicultural markets continues to grow. To help meet this demand, The National Hispanic University (NHU) is introducing an online Master of Business Administration (M.B.A.) program, offering students a broad base…Continue
Added by HispanicPro on January 22, 2013 at 2:50pm — No Comments
Mario Lara stood in front of the humming tortilla press. Each time it rose, he used his fingertips to snatch a paper-thin flour tortilla from its hot surface, and threw another lump of dough onto the griddle just before the machine thumped shut again.
Lara, 32, then tossed the pressed tortillas onto a rotating burner, where they were heated, flipped and ejected…Continue
Added by HispanicPro on January 22, 2013 at 2:46pm — No Comments
AUSTIN, Texas – January 8, 2013 – Las Comadres Para Las Americas, headquartered in Austin, is proud to announce today the launch of the Spanish-language version of their book, Count On Me: Tales of Sisterhoods and Fierce Friendships. The original English-language version made its worldwide debut on September…Continue
Added by HispanicPro on January 17, 2013 at 10:32am — No Comments
U.S. Hispanics are not valued enough by America’s corporations, government and mainstream media. In particular, brand marketers do not take Hispanic consumers seriously enough, especially their buying power or trend setting influence. Although the proportion of U.S. Hispanics is scaling upwards rapidly, corporations and advertisers continue to underestimate the…Continue
Added by HispanicPro on January 16, 2013 at 10:56am — No Comments
If you had to guess where most of the TV programming for Latinos is being produced these days, where would you guess? L.A., New York, Texas? How about Miami? A recent deal has solidified Miami as a major television hub.
Ana Sagastegui was born in Peru. She has worked in the Miami TV industry for 20 years. Sagastegui remembers how different Miami was then. Just a…Continue
Added by HispanicPro on January 16, 2013 at 10:49am — No Comments
Interior Secretary Ken Salazar will leave the Obama administration by the end of March, a departure that means that the president's cabinet may be left without any Latino members.
Salazar, a fifth-generation Coloradoan and former senator, plans to return to his home state. The interior secretary was one of two Latinos serving in President Obama's cabinet; the…Continue
Added by HispanicPro on January 16, 2013 at 10:47am — No Comments
President Barack Obama’s press conference Monday was dominated by questions about the “debt ceiling” and gun control, but he was also quizzed about diversity on his second term cabinet.
It was the last question of the press conference and Obama was asked about the diversity in his picks for the new cabinet.
Obama said critics should wait until the cabinet…Continue
Added by HispanicPro on January 16, 2013 at 10:46am — No Comments
It's true that working women earn far less than their male counterparts: roughly 77 cents on the dollar. But try being a working Latina. Their situation is even more dire.
Latina women in the United States make just 55 cents for every dollar paid to white, non-Hispanic men, and only 60 cents for every dollar paid to men overall, according to an analysis of Census…Continue
Added by HispanicPro on January 12, 2013 at 12:15pm — No Comments
Many women don’t know that heart disease is the number one killer of women, and many Latinas don’t know that they are especially at risk.
According to a study conducted by the American Heart Association, Hispanics have a higher risk for cardiovascular disease than Caucasians and are less aware of their cardiovascular risk factors. Among Mexican Americans 20 and…Continue
Added by HispanicPro on January 12, 2013 at 11:49am — No Comments
With the country still reeling from the aftermath of the housing crisis and the economy in a slow recovery, the federal government’s consumer watchdog group introduced a new set of rules Thursday in an attempt to rebuild a shaky housing market and to protect homeowners from defaulting on loans.
The Consumer Financial Protection Bureau’s (CFPB) new rules could help…Continue
Added by HispanicPro on January 12, 2013 at 11:34am — No Comments
January 10, 2013 – Griselda Aldrete, Executive Director of Hispanic Professionals of Greater Milwaukee (HPGM) and HispanicPro partner, was named one of Milwaukee 40 under 40 award winners. “I am very humbled by this recognition but very excited,” said Aldrete. This is the 20th year The Business Journal has recognized Milwaukee’s up-and-coming community leaders. These…Continue
Added by HispanicPro on January 10, 2013 at 2:35pm — No Comments
Latinos and African Americans take more time to complete their graduate degrees in science, technology, engineering and math fields, according to a new study from the American Institutes for Research.
This trend is affected by whether they had a master’s degree, funding for their program, marital status and the educational attainment of their parents. The study…Continue
Added by HispanicPro on January 10, 2013 at 11:55am — No Comments
With approximately 39.9 million immigrants in the United States, the American Psychological Association (APA) indicates mental health services are, and will continue to reach a growing number of adults and children from different cultural backgrounds. Approximately 1 in 5 people residing in the U.S. is a first- or second-generation immigrant, and nearly 25 percent of…Continue
Added by HispanicPro on January 10, 2013 at 11:49am — No Comments
Across the United States, college administrators are poring over student essays, recommendation letters and SAT scores as they select a freshman class for the fall.
If this is like most years, administrators at top schools such as Harvard and Stanford will try hard to find talented high school students from poor families in a push to increase the socioeconomic…Continue
Added by HispanicPro on January 9, 2013 at 7:25pm — No Comments