Hispanic and Latino shoppers across the United States wield more than $1.2 trillion of buying power annually with projections of $1.5 trillion by 2015, according to Nielsen. That economic power is why Wal-Mart, Home Depot and most major retailers invest in marketing efforts to woo this important demographic.
Experts said consumer packaged goods (CPG) companies…Continue
Added by HispanicPro on March 27, 2014 at 12:22pm — No Comments
In a world that seems custom-made for those with outgoing personalities, attending networking events as an introvert may seem like a nerve-wracking experience, but it doesn't have to be. Introverts can have as many professional advantages as their extroverted counterparts, even when it comes to meeting new people.
The basic definition of networking is expanding…Continue
Added by HispanicPro on March 27, 2014 at 10:50am — No Comments
Your network is your net worth. It is a source of knowledge, job opportunities, potential business partnerships, future hires and so much more. Networking won’t only help you find your next job, but it will help you improve within your current position. In short, your power is derived from and amplified by your network.
One of the world’s most successful tennis…Continue
Added by HispanicPro on March 27, 2014 at 10:43am — No Comments
Spring is the season for cleaning up, clearing out and starting fresh. It's also a great time for job seekers to ramp up their search efforts and finally land the position of their dreams.
A new batch of college students will be graduating soon, which means that companies are seeking applicants for both entry-level jobs and the higher-level positions needed to…Continue
Added by HispanicPro on March 27, 2014 at 10:34am — No Comments
Square, the payments processing start-up, is looking for new users for its credit card device among the US’s growing Latino community.
The company, co-founded by Twitter’s Jack Dorsey, is today unveiling Spanish language support and software in hopes of tapping into the purchasing power of America’s more than 50m Latinos.
US consumer goods and media…Continue
Added by HispanicPro on March 27, 2014 at 10:26am — No Comments
In some regards, UC Berkeley Ph.D. student Anastasia Chavez’s story should be commonplace: After graduating from college, the first in her family to get a college degree, Chavez went for her master’s degree at the behest of a “pretty amazing mentor” while marrying and starting a family.
Epitomizing the uniqueness of her story and ubiquitous problem facing…
Added by HispanicPro on March 27, 2014 at 10:21am — No Comments
A conference can be a great place to strike up a new business relationship, but it can also be stressful to walk into a room full of strangers and make meaningful connections.
That’s why it’s important to understand some key principals of networking before showing up for an event armed only with business cards, a firm handshake and a smile. …Continue
Added by HispanicPro on March 24, 2014 at 3:04pm — No Comments
The Hispanic market will represent $1.5 trillion in purchasing power by 2015 and 30% of the U.S. population by 2050. Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”
A study from the Pew…Continue
Added by HispanicPro on March 24, 2014 at 2:53pm — No Comments
The economy is now picking up, it’s official. So why is it that work is still grim? You are shouldering the burden of the last redundancy programme or the recruitment freeze, everything you do is scrutinised critically, and budgets are still tight.
Time to get a new job. Here aThe economy is now picking up, it’s official. So why is it that work is still grim?…Continue
Added by HispanicPro on March 20, 2014 at 3:16pm — No Comments
Researchers at NYU’s College of Nursing recently released a study analyzing Latina women in America and their likelihood to develop prediabetes and diabetes.
Professors Shiela Strauss, Sherry Deren and Mary Rosedale conducted the study by analyzing data from the National Health and Nutrition Examination Survey. The professors, with the help of others, examined…Continue
Added by HispanicPro on March 20, 2014 at 3:11pm — No Comments
Negocios Now, a national award-winning publication focused on the Hispanic Business Community, announced that it will produce its first "Who's Who in Hispanic Chicago" special edition and a gala event to celebrate the Hispanic community's success in the Chicago area.
Candidates will come from a variety of industries including Business, Non-Profits, Media,…Continue
Added by HispanicPro on March 20, 2014 at 2:40pm — No Comments
Don’t leave a job interview wondering where you stand with the hiring manager. There are techniques you can use to professionally close an interview so the hiring manager will know that you want the job, and, so you’ll be able to leave knowing the next steps in the hiring process.
After I videotaped “Rebecca” (name changed) during a practice interview, we sat down…
Added by HispanicPro on March 17, 2014 at 6:46pm — No Comments
“Remember that your legal status does not matter. If your children are citizens, they can use public services like MediCal without affecting your residency process.”
“Instead of junk food, choose a healthy meal from your country. Eat cactus, chia seed or verdolagas to take advantage of all their benefits.”
“Nobody wants to get involved in problems, but if…Continue
Added by HispanicPro on March 17, 2014 at 6:35pm — No Comments
At this point, it’s really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized "trendsetters," Hispanic consumers are clearly outpacing non-Hispanics in their adoption of mobile, social and online sources for shopping, especially at the local level, according to a recent BIA/Kelsey…Continue
Added by HispanicPro on March 17, 2014 at 12:39pm — No Comments
More women are job-hunting than ever. If you're one of them, you'll want to know these winning tactics!
Anyone out there interviewing for a job anytime soon—or hoping to? If so, consider this reassuring truth: As someone who's met with hundreds of applicants over the years, I can tell you that the person sitting across from you doesn't want to see you fail—she…Continue
Added by HispanicPro on March 17, 2014 at 11:05am — No Comments
Networking events are a common occurrence in today’s business regardless of industry. Some business professionals look forward to these events while others have great anxiety about being forced to talk to a room full of strangers. Here are a few tips to make it a good experience.
Know your purpose. Start by asking yourself a few questions. Why are you attending…Continue
Added by HispanicPro on March 13, 2014 at 10:50am — No Comments
These are troubling times for the worker. According to Gallup, only 42% of U.S. adults work full time, which the polling firm defines as Americans 18 or older working more than 30 hours per week.
If you've been laid off recently and want to get right back on the job track, you're going to need a plan.
We'll get to that job search blueprint in a moment.…Continue
Added by HispanicPro on March 13, 2014 at 10:45am — No Comments
The Hispanic community is growing at a fast pace. Hispanics are getting embedded into mainstream culture and emerging as a powerhouse of economic influence.
Hispanics are playing an important role in U.S. business success. As of today, they are the second-largest consumer market, and it is estimated that their purchasing power will increase 50 percent by 2015 to…Continue
Added by HispanicPro on March 13, 2014 at 10:41am — No Comments
How do you build genuine business relationships – the kind that will lead to long-term friendships, personal growth, and (just maybe) sales for your company? Mike Muhney, who co-invented ACT!, an early and prominent contact management software system, has thought a lot about that question, which he explored in his book Who’s In Your Orbit?: Beyond Facebook – Creating…Continue
Added by HispanicPro on March 11, 2014 at 12:36pm — No Comments
Angela Barba was the first in her immediate family to graduate from high school. And when the time came for her son Robert to follow in her footsteps, she says, she found herself overwhelmed.
"I had no idea how I was going to get him into college," she says.
Angela, who had completed a two-year degree herself, says she wanted her son to be the first in…Continue
Added by HispanicPro on March 11, 2014 at 12:19pm — No Comments