Featured Blog Posts – April 2014 Archive (32)

The Rising Influence Of The Latina And How To Reach Her

Latina moms are going to be the subject of the same fervor and focus that was put towards marketing to moms and social media back in the ’90s. One in four babies in the U.S. are born to a Latina mother and, by 2015, that number will change to one in three, with their purchasing power estimated to reach $1.5 trillion. According to Nielsen, “they are now the primary or…


Added by HispanicPro on April 9, 2014 at 8:43pm — No Comments

A Milestone Year for Latin America Private Equity

Private equity and venture capital continues to boom in Latin America. Recent data from the Latin American Private Equity and Venture Capital Association (LAVCA), a non-profit dedicated to supporting the growth of private equity and venture capital in the region, shows that in 2013, companies invested $8.9 billion in 233 investments in Latin America – a six-year high,…


Added by HispanicPro on April 9, 2014 at 11:15am — No Comments

Why Coffee Is Good For Many Hispanics' Health

Are you a Hispanic? Do you like coffee? Well good news, your fondness for that “cup of joe” can be showing you liver some love.

Drinking 2 or more cups of coffee daily could reduce an individual’s risk of death from liver cirrhosis (liver scarring) by as much as 66 percent; great news for Hispanics who are disproportionately affected by this medical condition in…


Added by HispanicPro on April 9, 2014 at 11:07am — No Comments

Networking rules for entrepreneurs

Know your crowd

Research, research and research! Who are the folks you want to meet? Who do you want to know and be known on a first name basis? Do you have their numbers on your phone? What do they do? What businesses do they run? Where do they gather? What do they eat? (Okay, that’s too much info). Get info, stay off the gossip blogs…


Added by HispanicPro on April 7, 2014 at 10:04am — No Comments

Latino audiences are driving marketing trends

Targeting Hispanics, Google will soon launch a new domain, called .soy (.I am) — another avenue toward reaching the vast, tech-savvy, Spanish-speaking market, a Google executive disclosed during a panel discusssion at the Hispanicize 2014 conference on Wednesday.

As Latinos have become a powerful consumer force and the fastest-growing users of mobile devices,…


Added by HispanicPro on April 7, 2014 at 9:57am — No Comments

Increasing diversity among business buyers

Diversity isn’t a word most people would use to describe sellers in today’s business-for-sale market. More often than not, sellers are Caucasian Baby Boomers interested in exiting their careers to enter retirement. In fact, BizBuySell.com’s recent survey of small business buyers and sellers found that 86 percent of owners interested in selling their businesses identify…


Added by HispanicPro on April 7, 2014 at 9:54am — No Comments

Latinas flex entrepreneurial muscle in California economy

Latinas are playing a critical role in California's economy, increasingly because many Latinas are opening and running their own businesses.

Recently in Los Angeles, as part of our work with the California Economic Summit, we met with a group of Latina business and organizational leaders, each of whom had an interesting and unique story to tell.



Added by HispanicPro on April 4, 2014 at 11:18am — No Comments

Latinos boosting box office numbers

According to a recent report published by the Motion Picture Association of America, Latinos went to the movies in 2013 way more often than other ethnic groups in the U.S. relative to their population.

Last year, Latinos made up 17 percent of the population, but accounted for 32 percent of frequent moviegoers (that is, folks who went to more than one movie a…


Added by HispanicPro on April 4, 2014 at 11:14am — No Comments

How do you push Latinas to be a Tech Entrepreneur?

Just 1.5% of computing occupations in the country are filled by Latinas, a startling Bureau of Labor Statistics number that illustrates the importance of pushing Latinas into the tech space.

There are a variety of different ways to promote and encourage Latinas into the tech space, and Becky Arreaga, president of Mercury Mambo, and Rebecca Gonzales, assistant…


Added by HispanicPro on April 4, 2014 at 10:47am — No Comments

Corporate Diversity Survey Shows Slow, Steady Progress

Organizations have heard it over and over: There’s a serious business case to be made for implementing a meaningful diversity and inclusion strategy.

But organizations are still struggling to do that effectively, according to the Hispanic Association on Corporate Responsibility’s 2013 Corporate Inclusion Index.

In its fifth year, the survey measures…


Added by HispanicPro on April 2, 2014 at 12:13pm — No Comments

New Report Shows Surge in Rate of Hispanic Entrepreneurship

The Partnership for a New American Economy and the Latino Donors Collaborative today released a new report showing how the number of Hispanic entrepreneurs in America has grown exponentially over the past two decades, powering the economy during the recent recession. Hispanic immigrants in particular are now more likely to be entrepreneurs than the average member of…


Added by HispanicPro on April 2, 2014 at 11:30am — No Comments

Verizon presenting sponsor of "Mujeres Latinas en Accion Voces Unidas 2014

Chicago, IL.- This past Thursday, March 20th, Mujeres Latinas en Acción celebrated its annual Dinner & Silent Auction Voces Unidas 2014 at Hyatt Regency of Chicago. The banquet underscored the organization’s great commitment to continue efforts to provide the resources needed for Latina women and their families who are survivors of domestic violence.



Added by HispanicPro on April 1, 2014 at 9:48am — No Comments

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