June 2012 Blog Posts (44)

Elgin Latinos: Big in number but not in representation

The latest census numbers tell a surprising story of how the racial makeup of Chicago’s suburbs has changed over the past 20 years. In many places, Latinos now outnumber whites. West suburban Elgin is one of those places. But as the population in Elgin has taken off, Latino representation at all levels of local government has not kept up.

“Just look at this stuff, the…

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Added by HispanicPro on June 28, 2012 at 8:44am — No Comments

Latinos bearing brunt of foreclosures

It's been a few years since the big collapse and slowly the economy is starting to recover. Now that a few more companies are hiring and banks are lending again, it's a perfect time to play the blame game. Every week it seems as though there's a new study pointing the finger at someone else for the collapsed housing market.

This one's interesting. According to the Center…

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Added by HispanicPro on June 28, 2012 at 8:24am — No Comments

Election 2012: Latinas, You're a BIG Deal...Especially In November, and Here's Why

If the importance of the Latino vote in this year's presidential election weren't already clear, two major events last week made sure to drive that point home: first, President Obama announced that he would defer deportations for some, younger undocumented immigrants; then, just days later, both the President and Mitt Romney made sure to show up to address the largest gathering…

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Added by HispanicPro on June 27, 2012 at 8:49am — No Comments

Hispanic population surging

Hennessey ranks among the top 10 hot spots of Hispanic population growth in Oklahoma, according to an analysis of U.S. Census Bureau data by Oklahoma Watch.

Among all Oklahoma cities and towns with more than 1,000 residents, Hennessey had the ninth-highest Hispanic population in percentage terms.

The 2010 population survey determined that 28 percent of Hennessey’s…

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Added by HispanicPro on June 27, 2012 at 8:42am — No Comments

Toyota, T-Mobile and L’Oréal Bet Big on the New Latino Mindset with Mundofox

MundoFox, the new Spanish-language broadcast network, slated to launch in August, announced today that it has already secured

“It furthers our strategy of reaching Hispanic consumers while providing us with a new platform on which to share relevant content that resonates with this important group.”

L’Oréal USA, Toyota Motor Sales, U.S.A., Inc. and T-Mobile USA as…

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Added by Alfonso on June 25, 2012 at 11:02pm — No Comments

Zumba no longer just exercise, it’s big business – Dance workout is inspired by Latin rhythms

Alberto Perez started out as a street performer and then an aerobics teacher in Colombia, making extra cash on the side teaching the wives of businessmen how to dance in nightclubs in his hometown, Cali. Today, he stands at the center of the Zumba exercise craze, having helped transform Zumba Fitness, a private company, into a rapidly growing fitness empire with heavyweight…

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Added by HispanicPro on June 24, 2012 at 10:45pm — No Comments

Spanish Ad During NBA Finals a First for Broadcast TV

A Hispanic first marked the recently concluded NBA finals won by the Miami Heat: A Spanish language ad aired on an English-language broadcasting network during the finals --a move that may signal a significant change in advertising approaches toward Latinos in the United States.

The 30 second telenovela-esque Ford Motor company advertisement for the 2013 Ford Escape…

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Added by HispanicPro on June 24, 2012 at 10:40pm — No Comments

Report: Upscale Latino Market Represents Over Half Trillion in Buying Power

There are 2.9 million Latino households with a household income of $75,000 or more, according to the “Upscale Latino Consumers in the U.S.” report from Packaged Facts, accounting for a fifth of all Latino households. Latino households with an income ranging from $75,000 to $99,999 equal 10% of total Latino households, and those with an income of $100,000 or more represent 11%.

Between 2000 and 2010, the number of Upscale Latino households more than doubled, growing three times faster…

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Added by HispanicPro on June 24, 2012 at 10:29pm — No Comments

Chicago public media partners with National Museum of Mexican Art

Vocalo acquiring Radio Arte (WRTE 90.5FM) license

to expand community programming



(June 22, 2012) Chicago Public Media (CPM) is partnering with the National Museum of Mexican

Art to expand community programming. CPM is purchasing the community signal of WRTE 90.5 FM

(Radio Arte), the Museum’s…

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Added by HispanicPro on June 22, 2012 at 1:44pm — No Comments

Top 50 Most Valuable Latin American Brands 2012

Millward Brown, in conjunction with BrandAnalytics and WPP, today announce the inaugural BrandZ Top 50 Most Valuable Latin American Brands.

The value of the BrandZ Latam Top 50 is dominated by retail, financial, communication, beer and energy brands.

Petrobras, the Brazilian energy giant, topped the ranking with a brand value of $10.6 billion. The remainder of the…

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Added by HispanicPro on June 22, 2012 at 1:17pm — No Comments

Discover the wines of Don Quixote's Spain

The Castilla-La Mancha US Tour will stop in San Francisco, San Diego, and Seattle in July

Featuring Tasting Seminars and a Walk-Around Grand Tasting in Each City…

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Added by HispanicPro on June 21, 2012 at 11:35am — No Comments

Hispanic businesses help create demand that will help us all

The rise in the influence of the Hispanic business community has not gone unnoticed in the tourism industry.

Latinos are gaining footholds in a variety of industries in Southern Nevada, and airlines are creating connections to the south to help foster those growing business relationships.

While the population centers of Mexico have always been fertile ground for…

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Added by HispanicPro on June 21, 2012 at 11:22am — No Comments

No piñatas? No confetti eggs? Signs in Houston parks irk Latinos

The Houston piñata controversy started with a few signs.

At parks in the northwestern reaches of Houston's Harris County, alongside the "Leash law will be enforced" and "No littering" warnings, authorities have posted signs saying, "No piñatas allowed" and "No confetti eggs."

Recently, Latino activists took issue with the signs, which they insist unfairly target…

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Added by HispanicPro on June 21, 2012 at 3:03am — No Comments

Is Hispanic the New Black?

The importance of the Hispanic vote to President Barack Obama’s re-election chances is practically impossible to overstate. Yet the significance of the Hispanic vote to the long-term prospects of the Republican Party is arguably greater still.

A Latino Decisions poll of 5 swing states released June 17 revealed that Obama’s executive action to ease the pressure on young…

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Added by HispanicPro on June 20, 2012 at 12:06pm — No Comments

Obama promotes health care plan with Hispanic voters

President Obama has new campaign ads on health care, and they're in Spanish.

The new spots, featuring Hispanic television host Cristina Saralegui, are airing in three states where the Latino could make the difference for Obama's re-election: Florida, Colorado and Nevada.

"President Obama's new health care law guarantees that by 2014 the vast majority of Hispanics will have access to quality, affordable health insurance," Saralegui says in the new ads.

That assumes, of…

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Added by HispanicPro on June 20, 2012 at 12:00pm — No Comments

Suave Professionals® Partners with Univision to Make a Latina's Dream Come True

For all the latinas who dreamed of starring in a telenovela, Suave Professionals® set out to make one lucky winner's wishes come true! Creating a "first-ever" landmark in TV sponsorship Unilever and Univision Network have taken their creative partnership to the next level. Suave Professionals®, as the official hair care sponsor of "El Talisman," offered one lucky fan the…

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Added by HispanicPro on June 20, 2012 at 11:43am — No Comments

Asian-Americans pass Hispanics as fastest-growing group of U.S. immigrants

These are not the tired, poor, huddled masses of your grandparents’ generation.

They are the most educated and wealthiest immigrants in U.S. history, happier than the general public with their lives and more optimistic about the direction of the country.

And now, Asian Americans are the fastest-growing wave of immigrants in the United States, surpassing Hispanics,…

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Added by HispanicPro on June 19, 2012 at 2:55pm — No Comments

MiTu Network Drives Millions of Latinas to the Web

MiTu Network https://www.youtube.com/mitu which successfully launched on April 30, reported today that the new digital video network on YouTube, exclusively dedicated to Latin lifestyle content for today's Hispanic women, is quickly garnering an impressive critical mass. To date, the network has 83 dedicated Latino…

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Added by HispanicPro on June 18, 2012 at 11:30pm — No Comments

Daddy Yankee shared with Quinceañeras from Chicago!

Daddy Yankee was at a Verizon store located at Brickyard Mall on June 13 to promote the "My Fabulous Quince" composition contest.

Verizon offers to pay all the party expenses, a higher education scholarship, and the presence of famous urban singer Daddy Yankee at the winner's cotillion party. The young women may send compositions until July 31, 2012 online…

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Added by HispanicPro on June 18, 2012 at 1:56pm — No Comments

Aging Hispanics double in Washington, pose health-care challenge

In 1972, Raul Soto immigrated to the U.S. from Mexico, expecting to work for only a few years before returning to his home country.

Forty years later, the 69-year-old former fruit picker is growing old in America.

"I still think about going back to Mexico, but I have never returned," said Soto, now a U.S. citizen. "I never thought I would stay in this country, but…

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Added by HispanicPro on June 17, 2012 at 10:30pm — No Comments

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