September 2015 Blog Posts (24)

How to network when it doesn't come naturally

As you walk into the crowd of hundreds of students and employers at the career fair, you can feel your heart pounding, the blood rushing to your face and your suit trapping all the sweat from your forehead all the way to the tips of your fingers holding on to your portfolio.

It’s not that your résumé isn’t up to par. It’s not that you are under-dressed.

It’s the…


Added by HispanicPro on September 28, 2015 at 2:30pm — No Comments

Rate of Hispanic business start-ups highest in midwest

The growth in Hispanic-owned businesses in the United States is outstripping that of companies in general and the fastest growth has been in Midwest states, according to a study released Sept. 21.

The number of Hispanic-owned businesses grew by 30 percent in Minnesota, Iowa, Missouri, Kansas, Nebraska, North Dakota and South Dakota.

Nationally, between 2012 and…


Added by HispanicPro on September 28, 2015 at 2:19pm — No Comments

US Hispanics Super Mobile Consumers

According to the most recent Total Audience Report from Nielsen, looking across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, they are on their phones for more than 14 hours a week for app, audio, video and web purposes.

And, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658…


Added by HispanicPro on September 28, 2015 at 1:52pm — No Comments

Networking Icebreakers That Don't Totally Suck

Networking can feel a bit like going to the dentist: You know it's important to your overall career health, but it can be so painful. So it’s understandable that you might want to take a no-nonsense approach to these events. Your time is in short supply, and really, we’d all rather spend whatever’s leftover from a 4060-plus hour workweek at happy…


Added by HispanicPro on September 24, 2015 at 11:57am — No Comments

From the Fields of Delano to the Halls of Congress

A half-century ago this week, Dolores Huerta and the United Farm Workers voted to join Larry Itliong and Filipino farmworkers’ in commencing the Delano Grape Strike. Their fight for justice would serve as a catalyst for the Latino civil rights movement and mark the beginning of more widespread acknowledgement of Latinas as movement leaders. But Dolores Huerta was not the first…


Added by HispanicPro on September 24, 2015 at 11:52am — No Comments

8 Latinas Every American Woman Should Thank

Save for International Women’s Day, it's rare to hear or read anything about the ways in which Latinas have impacted women’s lives both in the U.S. and worldwide. Why is that? Was it decided somewhere along the way that women of color had their own sheroes -- heroines who fought for some odd form of equality that is not, in fact, “for all” but just for them? It sometimes feels…


Added by HispanicPro on September 24, 2015 at 11:42am — No Comments

Latinas surpassing male counterparts in school and beyond

Latinas in the U.S. are reaching higher than their male counterparts, surpassing them in higher education and working their way to higher level jobs according to statistics by the PEW Research Center and Améredia, a multi-cultural marketing firm. This success is despite the fact that teen pregnancy and poverty continue to pose a problem for the Latino community as a…


Added by HispanicPro on September 21, 2015 at 12:24pm — No Comments

It takes more than speaking Spanish to sell to Hispanics

Companies that want to sell products and services to Hispanic people need to understand this fast-growing population. Here are some recommendations on how to succeed:

Speaking Spanish isn’t enough: Owners contemplating the Hispanic market need to do more than hire Spanish-speaking employees, said Francisco Valle, a consultant in San Diego who helps companies build…


Added by HispanicPro on September 21, 2015 at 12:07pm — No Comments

U.S. Hispanic chamber’s boss speaks on issues

Hispanic business leaders from across the country have convened at a Houston hotel for the U.S. Hispanic Chamber of Commerce 2015 National Convention, which will run through Tuesday.

In addition to networking, it’s an opportunity to hear from prominent CEOs, including Tom Greco at Frito-Lay North America and Manolo Sánchez at BBVA Compass, and politicians including…


Added by HispanicPro on September 21, 2015 at 11:54am — No Comments

It pays to be flexible in your job search

Few would deny that our nation’s economy has picked up.

The housing market has gained traction, gasoline prices are falling and more people are landing jobs, although work is still hard to come by for some.

But if you’re willing to think a little outside the box, employment opportunities are out there, according to a recent article in Kiplinger. And we’re not…


Added by HispanicPro on September 17, 2015 at 3:11pm — No Comments

Cancer still leading cause of death for Hispanics

Heart disease is the leading cause of death in the United States overall, but a new report finds that cancer remains the number one killer of U.S. Hispanics.

Hispanics now make up over 17 percent of the U.S. population, according to the U.S. Census Bureau. In a new report, the American Cancer Society predicts that nearly 126,000 new cancers will be diagnosed among…


Added by HispanicPro on September 17, 2015 at 3:02pm — No Comments

How companies are targeting Hispanics to boost sales

When NxStage Medical Inc. realized Spanish-speaking people made up 15 percent of the market for its home kidney dialysis equipment, the company created a website and brochures printed in Spanish.

NxStage, which started its marketing campaign to Hispanics a year ago, has also increased its staff of Spanish-speaking customer service agents.

"If we're doing our job…


Added by HispanicPro on September 17, 2015 at 2:53pm — No Comments

What's the secret to better networking?

Networking is one of those things we all know we need to do, but never get around to because we’re too busy doing other things. Too busy building our customer base, enhancing our brand, winning more business … but the funny thing is, networking is the route to all of these things. So we don’t put it off because we’re too busy to network, but because we’re…


Added by HispanicPro on September 14, 2015 at 11:37am — No Comments

Latino-owned businesses: Their finances and impact on economic growth

While small business loan applications submitted by Latino entrepreneurs grew 18% in the past year, Latino business owners face significant hurdles in securing financing. They still lag behind in the necessary factors needed to secure financing such as annual revenue, credit scores, age of business and operating expenses.

A study released today by Biz2Credit that…


Added by HispanicPro on September 14, 2015 at 11:30am — No Comments

8 simple ways for Hispanics to stay healthy

In May, the first national study on Hispanics and their health was released by the U.S. Centers for Disease Control and Prevention (CDC).The surprising results showed that Hispanics are generally healthier and have a longer life expectancy than non-Hispanic whites, though we do have some areas to grow in.

"Although Hispanics have lower overall drinking rates compared…


Added by HispanicPro on September 14, 2015 at 11:13am — No Comments

Boy Scouts of America Invites Families to Register for Scouting by Sept. 17th and Get a Free Model Rocket to Build and Launch!

Chicago, IL — The Boy Scouts of America (BSA) is inviting families across Chicagoland, Northwest Indiana and Southern Wisconsin to register for Scouting on September 17th at an elementary school near them and receive a free model rocket they’ll get to launch at events throughout the region a few weeks later.

The “Blast into Scouting” campaign is aimed at…


Added by HispanicPro on September 11, 2015 at 2:27pm — No Comments

Hispanic trailblazer tapped as CEO of United Airlines

A Hispanic entrepreneur with humble beginnings has taken the helm as CEO of United Airlines after the head of the airline company was forced to resign on Tuesday.

Oscar Muñoz, a railroad executive and head of United's audit committee, is a trailblazing executive who has twice been named as "100 Most Influential Hispanics" by Hispanic Business magazine.



Added by HispanicPro on September 11, 2015 at 2:02pm — No Comments

Five reasons marketers must target U.S. Hispanics on mobile

In 2011, I stressed that mobile was a must for reaching U.S. Hispanics. Back then, few brands were proactively targeting U.S. Hispanics on their mobile devices despite the growing evidence that Hispanics were becoming mobile first consumers.

Today, a mobile strategy is an essential component of any marketing plan striving to connect with the 55 million Hispanics in the…


Added by HispanicPro on September 11, 2015 at 1:58pm — No Comments

4 tips to jump start your Fall job search

Now's the time to focus your efforts.

Recruiting picks up in the fall. Employers are back from vacation mode. They see their end-of-year targets and if they are behind, they have to hire now to hit goal. They have three quarters’ worth of budget data, and if there is salary money still to be allocated, they have to hire now or possibly…


Added by HispanicPro on September 8, 2015 at 2:35pm — No Comments

Faces of diversity at US Internet giants

White or Asian men are the typical employees in major US technology firms, and this has changed little since the first wave of "diversity reporting" last year.

Workforce data provided by companies was global regarding gender and limited to the United States regarding ethnicity.

GOOGLE was overall 70 percent male in January 2015, a make-up unchanged from the…


Added by HispanicPro on September 8, 2015 at 2:29pm — No Comments

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