November 2011 Blog Posts (22)

Marty Castro selected as one of the 100 Most Influential Hispanics in the U.S. by Hispanic Business Magazine



Marty Castro


Chairman

U.S. Commission on Civil Rights



Mr. Castro was appointed to the commission in January. Prior to that, he was chairman of the Illinois Human Rights Commission. He has been a board member of the Mexican American Legal Defense and Educational Fund. He is chairman of Castro Synergies, which provides consulting services to… Continue

Added by HispanicPro on November 1, 2011 at 10:29am — No Comments

Brands use color and scent to target Latina shoppers

You don't have to be Hispanic to enjoy a little lime in your mayonnaise.



But that's one manufacturer's attempt - Kraft, as it happens - to appeal to Hispanic consumers. And it's working.



"In Mexico, base mayo has lime juice in it, and often, Hispanics add even more lime juice themselves," notes Karmen Conrad, a senior brand manager at Kraft Foods. "We…

Continue

Added by HispanicPro on November 1, 2011 at 9:32am — No Comments

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