December 2011 Blog Posts (17)

Latino-Owned Businesses: Leading the Recovery

While there can be debate about what it means, the unassailable fact is that Latino -owned businesses in the United States are growing at a blistering pace — in fact more than twice the national average. This trend has been sustained for at least the last decade and manifests itself both in the growing number and size of Latino- owned businesses. During the latest…


Added by HispanicPro on December 28, 2011 at 11:22pm — No Comments

Latinos Bid Loud 'Adios' To Depressing 2011

2011 is almost gone. For Latinos in the United States, it was primarily a year to forget.

Life hasn't been good, and Hispanics have suffered the same fate as the much of the general population: persistent unemployment, political uncertainty and a deep sense of dejection. But as a group, their fate was worse: according to the Department of Labor, last month, when the…


Added by HispanicPro on December 27, 2011 at 12:59pm — No Comments

No Powerful Latinas in Entertainment?

Obviously Janice Min, editorial director of The Hollywood Reporter (THR), never got the memo. My memo, that is. The one I wrote to Xana Antunes, editor of Crain’s New York Business, after the magazine published its list of “50 Most Powerful Women in New York” and only featured a total of three non-white women and not one single Latina.

The current THR “Women in…


Added by HispanicPro on December 26, 2011 at 11:00am — No Comments

Growing demand for ethnic food correlates to increased minority populations

As Yolanda Martinez-Schneider made her way through the Spanish-labeled aisles of El Ahorro grocery store on Monday afternoon, she filled her basket with ingredients for some of her favorite meals.

With celery and oregano for her chicken and dumplings, a can of fruit cocktail for a healthy yet tasty snack, crushed red pepper and a pig's head for her tamales, Martinez's…


Added by HispanicPro on December 21, 2011 at 10:33am — No Comments

FTD Launches Spanish Language Website

Just in time for the holidays, the flower experts at FTD(R) have launched a Spanish language version of the FTD.COM website making it easy for Spanish speakers to find the perfect gift for everyone on their gift lists. The website is now live at .

"We have long recognized the importance of the Hispanic market to the…


Added by HispanicPro on December 21, 2011 at 10:27am — No Comments

Latinas to suffer under new Plan B rules

The government's decision to reinforce its rules for one birth control pill is causing controversy among the Latino community.

The Plan-B pill, otherwise known as the "morning after pill,” can lower the chance of a pregnancy by nearly 90-percent if taken 24-hours after unprotected sex. But some say keeping this pill prescription-based will only add to a growing…


Added by HispanicPro on December 17, 2011 at 10:00am — No Comments

How Marketers Can Best Reach Mobile-Savvy Hispanics

The Hispanic market in the U.S. is growing at an impressive rate. The U.S. Census reports that Hispanics are the fastest-growing demographic segment in the U.S . By 2050 Hispanics will account for 30% of the nation’s population. It’s no wonder that companies are putting a significant amount of their budgets towards engaging them in a meaningful way. Companies like Old Navy…


Added by HispanicPro on December 16, 2011 at 2:04pm — No Comments

Latinos lead charge of new small businesses in Minn.

Enrique Aguilar recently opened a new accounting business, hoping the coming tax season will be the key to his startup's success.

After a career working as an accountant for other firms, Aguilar, 61, has another reason to be optimistic. In the 14 years that he's lived in southwest Minnesota, he's watched Worthington's Latino population grow to some 4,500 residents now,…


Added by HispanicPro on December 14, 2011 at 1:08am — No Comments

Why Hulu is doubling down on its Latino audience

Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking audience within the U.S.: The site announced this morning that it has brokered deals with 11 Spanish-language content partners. Content from these new partners, as well as existing partners, will be presented in a dedicated Spanish-language section on…


Added by HispanicPro on December 13, 2011 at 10:53am — No Comments

Marketers, and Media Companies, Set Their Sights on Latin Women

With the Census Bureau counting nearly 25 million Latin women in the United States, marketers and media companies have started getting excited about the potential to reach them.

Among the most recent initiatives is a new publication, Cosmopolitan Latina, that will start publishing in May and will be aimed at American-born Latin women who are bicultural and…


Added by HispanicPro on December 12, 2011 at 11:27am — No Comments

Social Security announces new enhancements to

Social Security Administration is announcing new services that will benefit our Spanish-speaking community in applying for their Social Security benefits.


Michael J. Astrue, Commissioner of Social Security, announced that the agency’s most popular online services, the applications for retirement and Medicare and for Extra Help with Medicare prescription drug costs, are now available in Spanish. The new online services are available at…


Added by Andrew Salata on December 8, 2011 at 12:59pm — No Comments

Nudging Latinos toward math and science

As the principal of Nobel Elementary School in Chicago, Manuel Adrianzen had no trouble recruiting 16 girls in sixth to eighth grades to attend a recent Saturday workshop aimed at inspiring math- and science-loving Latinas.

But, to Adrianzen, getting their male classmates fired up about math and science remains a far more formidable challenge.

"The young…


Added by HispanicPro on December 7, 2011 at 12:04pm — No Comments

Coca-Cola Reaches out to Latina Entrepreneurs

In a room full of highly engaged and motivated entrepreneurs, Nely Galan, former Telemundo President and media powerhouse, proclaimed, "Latinas are starting more businesses at a faster rate than they are getting married!" This was one of the most resonating phrases of the Coca-Cola Adelante Tour which took place this past Saturday in Santa Monica,…


Added by HispanicPro on December 7, 2011 at 11:58am — No Comments

Hispanic births plunge in U.S.

The number of babies born to Hispanics dropped below 1 million in 2010, a nearly 11 percent drop since 2007 that reflects the tough times.

Fewer people of all backgrounds are having babies because of economic concerns, but the sharpest drop is among Hispanics, a booming population that contributes almost a quarter of all U.S. births and half of its population…


Added by HispanicPro on December 7, 2011 at 11:52am — No Comments

Latino Neighborhoods Becoming New Tourism Hot Spots

Latino immigration is reshaping entire neighborhoods throughout the country, and sparking new community trends. The vibrant culture of many of these neighborhoods-- their rich music, art and traditional food from all over Latin America-- has become a lure for thousands of tourists.

Take Visit el Barrio , a campaign promoting Spanish Harlem, also known as El…


Added by HispanicPro on December 6, 2011 at 11:19pm — No Comments

Unemployment Rate Falls to Two-Year Low, But Not for Latinos

Unemployment among Latinos remained the same between October and November, while for the general U.S. population it fell to a two-year low, according to the Labor Department.

The Latino jobless rate held at 11.4 percent in November, the same it was in October. The national unemployment rate, however, dropped 0.4 percentage points to 8.6 -- from 9 percent the previous…


Added by HispanicPro on December 6, 2011 at 10:58am — No Comments

Latinas catching up in college

Like many disgruntled teenagers, Carolina Cardoza began having trouble in school when she was 14. She was hanging out with the wrong crowd, slacking off and receiving barely passing grades.

Throughout it all, her mother and grandmother insisted education was the way. So she kept at it, eventually finding her way to CSU Monterey Bay, where she'll graduate next…


Added by HispanicPro on December 2, 2011 at 9:37am — No Comments

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