HispanicPro's Blog – January 2019 Archive (29)

How to heat up an ice-cold job search

The holiday season tends to freeze up the hiring market because employers are more concerned with vacations, travel, and time off than they are about filling open positions. It's frustrating for people on the job hunt when the calls stop coming, and it seems companies that appeared interested have forgotten you entirely.

However, the end of the…

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Added by HispanicPro on January 30, 2019 at 10:50pm — No Comments

Six facts about the Hispanic market that may surprise you

There is no doubt that the Hispanic market is an important one for any brand to tap into. But the only way for brands to reach Hispanic audiences successfully is to understand them, know who they are, where they spend their time, the platforms they visit most frequently and how they consume their content.

U.S. Hispanics currently have $1.7…

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Added by HispanicPro on January 30, 2019 at 10:23pm — No Comments

Hispanics are like everyone else who comes to America

Veteran TV news anchor Tom Brokaw recently caused a stir when he admonished Hispanic-Americans to “work harder on assimilation” and to “make sure all their kids are speaking English.” Brokaw backpedaled after the uproar, but many will view his apology as forced. His comments have the unfortunate effect of perpetuating the myth that Hispanics aren’t…

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Added by HispanicPro on January 30, 2019 at 10:15pm — No Comments

Tournament of Roses names first Latina president

The Tournament of Roses Association continues to make history by naming the first Latina — and third woman — to lead the organization in its 125-year history.

Laura Farber will lead the tournament for the 2019-2020 parade season and Rose Bowl college football game.

She replaces Gerald Freeny, the association’s first African-American…

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Added by HispanicPro on January 27, 2019 at 11:59pm — No Comments

The 90-day career diet: Networking

Most people are terrible at networking. Some are shy about asking for help. But more people ask for help inappropriately. If you haven’t seen or spoken to someone for five or ten years and you suddenly bombard that person with requests for help getting a job, that’s not networking! It’s an ambush.…

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Added by HispanicPro on January 27, 2019 at 11:42pm — No Comments

Hawaii’s growing Latino population

In 2017, one in every 10 Hawaii residents was Hispanic or Latino, according to the U.S. Census Bureau. While this number may seem small, it doesn’t provide the full picture of the rapid growth of Hawaii’s Latino population.

Standing at an estimated 159,737 in 2018, the Hawaii Latino population has increased over 80 percent since 2000. The bulk…

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Added by HispanicPro on January 27, 2019 at 10:37pm — No Comments

Networking is not about you

At its core, networking is making a meaningful and valuable connection at multiple levels, including with the individuals networking and within the greater ecosystem they belong to. In other words, networking isn’t just about you. To see it that way is shortsighted.…

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Added by HispanicPro on January 24, 2019 at 6:56am — No Comments

The Hispanic consumer is key to the future of the wine industry

It seems that Latinos in this country are rediscovering their roots with wines. Taking into account the expected demographic growth, according to research studies by Rabobank, a global agro-industrial bank together with the Wine Institute, by the year 2033 it is expected that Latinos could buy 96.5 million boxes of wine. (The box includes 12 bottles of…

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Added by HispanicPro on January 24, 2019 at 5:40am — No Comments

Read biographies of feature guests for the 2019 Diversity in Tech Forum

Read biographies of feature guests for the 2019 Diversity in Tech Forum being held 01/23 at Linkedin Chicago. 

MODERATOR

Salvador Maldonado, Account Manager, U.S. Hispanic Market, Google

Salvador Maldonado graduated from Harvard University with a Bachelor’s degree in History and French.…

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Added by HispanicPro on January 23, 2019 at 12:23am — No Comments

PROMEXICO ceases operation, embassies will take over

By the end of February, 46 ProMéxico offices around the world must cease all operations. Since 2007, this government agency was responsible for promoting trade, exports and internationalization of Mexican companies, a work that stood out by promoting the presence of dozens of Mexican companies in the most important food and beverage shows in the United…

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Added by HispanicPro on January 22, 2019 at 12:45pm — No Comments

5 things you should never do at a Networking event

You've been there before. It's at the end of a conference. It's the morning before the keynote speech. It's during the lunch break. When it comes to networking, there's an unwritten code about what not to say. The next time you're at a networking event - whatever you do - make sure you don't get caught doing these 5 things:

1. Give a hard copy…

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Added by HispanicPro on January 20, 2019 at 6:02pm — No Comments

Millennials and Hispanics drive boost in organic sales

Organic product sales in the U.S. jumped almost 9% to more than $21 billion during the 52-week period ending Nov. 24, according to Nielsen data.

The top buying groups were millennials, who spent 14% more on organic foods and beverages compared to last year, and Hispanics, who spent in excess of 13% more on organics in 2018, the data noted. Other…

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Added by HispanicPro on January 20, 2019 at 5:50pm — No Comments

Report finds lowest unemployment rate for Hispanics

New federal numbers show the lowest unemployment rate on record for Hispanics and Latinos.

Nationwide, December’s rate dropped to 4.3 percent, according to the U.S. Bureau of Labor Statistics.

“That’s a third of what it was in 2010, and its 0.6 percent lower than it was in December of 2017,” Phoenix economist Elliott Pollack…

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Added by HispanicPro on January 20, 2019 at 5:44pm — No Comments

How Avocados from Mexico reaches 'Nuevas Latinas'

When Avocados from Mexico wanted to drive awareness and sales with Hispanic consumers in the United States, the Texas-based marketing association teamed up with digital marketing firm Undertone to identify "Nuevas Latinas" and target them with interactive digital ads with a varied approach to language.

The audience comprised 25- to 44-year-old…

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Added by HispanicPro on January 17, 2019 at 1:05pm — No Comments

7 tips for networking on airplanes

There are enough challenges being a road warrior, so adding networking to your flight plan may seem like one activity too many while getting from A to B. As you prepare for takeoff, you wonder, should you say something to the person sharing the armrest?

The answer is yes, for a couple of reasons. First, acknowledging the person next to you is…

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Added by HispanicPro on January 17, 2019 at 12:17pm — No Comments

New financial apps demystify investing for Latinos

Carlos Garcia was three years into his first job in technology at Merrill Lynch when he first learned what a 401K retirement savings account was. He was floored when he learned that a colleague had already saved $30,000 in three years, and the company had matched it.

The concept of making money off money was foreign to Garcia, an MIT graduate…

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Added by HispanicPro on January 17, 2019 at 12:02pm — No Comments

14 Latinas Share Advice That Will Motivate You In 2019

Every January 1st we're all setting goals and intentions for the 12 months ahead and somehow every February most of us have already fallen off the wagon.

14 trailblazing Latinas — from founders to NASA engineers — share advice that have carried them through their careers and allowed them to push forward even when roadblocks hit. The goal with…

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Added by HispanicPro on January 13, 2019 at 7:59pm — No Comments

Vivipay targets underbanked Hispanic community

ViViPAY has developed a complete ecosystem of financial solutions for the unbanked and underbanked populations. According to a 2015 FDIC study, over 40% of the U.S. Latino community are unbanked or underbanked without access to basic financial services that everyone deserves. Members also receive access to Claro mobile services integrated directly into…

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Added by HispanicPro on January 13, 2019 at 7:53pm — No Comments

The importance of Latino entrepreneurs

Though they face constraints, immigrant Latino entrepreneurs make important contributions to the economy, generating $36.5 billion annually in business income.

According to the U.S. Small Business Administration Office of Advocacy, roughly 1.2 million of the 12.2 million business owners in the United States are immigrant Latinos. In fact, the…

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Added by HispanicPro on January 13, 2019 at 7:15pm — No Comments

Chicago Yacht Club announces Lou Sandoval new Commodore

The Chicago Yacht Club announced today that its membership has elected the club’s officers and Board of Directors. The 2019 club officers are Lou Sandoval, Commodore; Nicholas Berberian, Vice Commodore; Dwain Lutzow, Rear Commodore; Louis Rosenthal, Treasurer; and Rick Lillie, Secretary. All five officers began their tenure on January 1,…

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Added by HispanicPro on January 10, 2019 at 12:17am — No Comments

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