HispanicPro's Blog – February 2013 Archive (14)

Hispanics in the U.S. Remain an Untapped Market

Credit unions from the West Coast to the South and the Midwest are waking up to the fact that reaching out to potential Hispanic members is an important part insuring a growth for the industry.

According to U.S. Census Bureau estimates, there are roughly 52.0 million Hispanics living in the United States, representing approximately 16.7% of the total population,…


Added by HispanicPro on February 27, 2013 at 10:24pm — No Comments

The Future of Latinos and Social Media

It was Social Media Week in Miami and I had the honor to be part of the LATISM panel "The Evolution of Hispanic Social Media" with Fernando Rodríguez and Cristina Rua from the Ford Motor team and Juan Rótulo, digital editor of PeopleenEspañol.com.

I was asked by many fellow tweeps to share some of the discussions. The panel was too intense (and extensive), making…


Added by HispanicPro on February 27, 2013 at 6:31pm — No Comments

Social networking: Gen Xers connect online as often as they socialize in person

Young adults in Generation X are as likely to connect with friends, family and co-workers online as they are in person, according to a University of Michigan study.

In a typical month, adults in their late 30s report that they engaged in about 75 face-to-face contacts or conversations, compared to about 74 electronic contracts through personal emails or social…


Added by HispanicPro on February 25, 2013 at 1:37pm — No Comments

Get a Job! Social Networking vs. ​Résumés

Did you know that even with a spotless résumé, you can still end up at the bottom of the candidate pool? There’s a group ahead of you, a group that’s gone the extra step in their search. Who am I talking about? The networkers.

“It’s not what you know, it’s who you know” is more than a poignant cliché, especially in today’s market. A good number of the…


Added by HispanicPro on February 25, 2013 at 12:59pm — No Comments

Niche can be best when it comes to networking

"A lot of business comes through networking groups," runs the received wisdom. But are the standard versions the best choice for your business? A number of niche networks are starting to emerge – is it worth picking the right one and sticking with that instead?

Steve Bustin, a journalist, trainer and PR man from Vada Media in Brighton, thinks it may be. He began…


Added by HispanicPro on February 25, 2013 at 12:23pm — No Comments

Hispanics: California’s Next Majority

A report published in January by the state of California projects that Hispanics will become the state's largest demographic group early next year and will represent nearly half of all residents by 2060.

Most of the growth among Hispanics has been in Southern California and the Central Valley, while Asians now make up one in four residents in many counties in…


Added by HispanicPro on February 21, 2013 at 1:51pm — No Comments

HispanicPro proudly present at the USHLI 31st National Conference

By Gabriela Fernandez

Travel journalist and web content writer

at International TEFL Academy

Members of HispanicPro were present at the 31st National Conference of the United States Hispanic Leadership Institute (USHLI),…


Added by HispanicPro on February 19, 2013 at 10:47am — No Comments

Weekday discount tickets for the Chicago Auto Show are now available at all Fifth Third banking centers in Illinois and Northern Indiana

The Chicago Auto Show will be held Feb. 9-18 at McCormick Place, Lake Shore Drive at 23rd St. In addition to serving as an official weekday discount ticket repository, Fifth Third will host an interactive display where the public can enjoy racing simulators, see the bank's #17 NASCAR Ford Fusion, and talk to bankers about all things related to auto…


Added by HispanicPro on February 12, 2013 at 2:10pm — No Comments

Latino Joblessness Rose, but Employers Added 157K Jobs

The unemployment rate for the nation’s largest minority group rose to 9.7 percent in January from 9.6 percent in December, according to a labor report released Friday.

The Latino numbers mirrored those of the general population, which saw a rise in unemployment from 7.8 percent to 7.9 percent in December. The rate is calculated from a survey of households, and more…


Added by HispanicPro on February 6, 2013 at 2:46pm — No Comments

More diversity likely in next Obama job selections

As he prepares to announce a new wave of Cabinet and other senior posts, President Barack Obama is aiming to put a more diverse face on his administration – an image that was missing as he filled the first round of vacancies of his second term with a parade of white men.

Obama is said to be looking at women, Latinos and openly gay candidates for top slots at the…


Added by HispanicPro on February 6, 2013 at 1:29pm — No Comments

Childhood cancer in Hispanics on the rise

This year an estimated 1.6 million Americans will be diagnosed with cancer and more than 580,000 will die from it.

However, there is an even more alarming statistic.

Among Hispanics, cancer has now overtaken heart disease as the leading killer. This also includes a rise among kids with cancer.

“The number is rising and it is not going away, well as we…


Added by HispanicPro on February 4, 2013 at 1:32pm — No Comments

NAHP Mourns the Loss of Board President Ezequiel "Zeke" Montes, Jr.,1948-2013

It is with great sadness that the NAHP Board of Directors shares news of the loss of a dear colleague and friend, NAHP President Ezequiel "Zeke" Montes. Mr. Montes passed away Tuesday, January 29, 2013, from complications due to pneumonia, surrounded by his family. He is survived by his wife and business partner of more than 40 years, Rosalinda; children, Patricia, Christine, Edward,…


Added by HispanicPro on February 4, 2013 at 1:02pm — No Comments

5 Super Bowl Commercials Featuring Latinos

The best thing about Super Bowl isn't the game, it's the commercials! This Sunday, advertisers will spend an estimated $3.7 million for a 30-second Super Bowl XLVII commercial. That's $123,000 per second! Here are some of our favorite spots featuring Latinos. …


Added by HispanicPro on February 4, 2013 at 12:40pm — No Comments

Tecate VP Marketing on Tapping the Big Game to Reach Hispanics

Marketers for the Tecate and Tecate Light brands have worked hard to stay in touch with their target audience—the U.S. Hispanic consumer—through a successful sports marketing program that ties to major sporting events, like its long-term sponsorship of boxing, its 12-year deal with a local California racing event and the upcoming Big Game on Feb. 3. For weeks around…


Added by HispanicPro on February 4, 2013 at 1:35am — No Comments

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