HispanicPro's Blog – March 2014 Archive (30)

Winning Hispanic favor

Hispanic and Latino shoppers across the United States wield more than $1.2 trillion of buying power annually with projections of $1.5 trillion by 2015, according to Nielsen. That economic power is why Wal-Mart, Home Depot and most major retailers invest in marketing efforts to woo this important demographic.

Experts said consumer packaged goods (CPG) companies…


Added by HispanicPro on March 27, 2014 at 12:22pm — No Comments

Networking Tips for Introverts

In a world that seems custom-made for those with outgoing personalities, attending networking events as an introvert may seem like a nerve-wracking experience, but it doesn't have to be. Introverts can have as many professional advantages as their extroverted counterparts, even when it comes to meeting new people.

The basic definition of networking is expanding…


Added by HispanicPro on March 27, 2014 at 10:50am — No Comments

How To Network Outside Your Company

Your network is your net worth. It is a source of knowledge, job opportunities, potential business partnerships, future hires and so much more. Networking won’t only help you find your next job, but it will help you improve within your current position. In short, your power is derived from and amplified by your network.

One of the world’s most successful tennis…


Added by HispanicPro on March 27, 2014 at 10:43am — No Comments

Spring Cleaning: 5 Ways to Dust Off Your Resume and Renew Your Job Hunt

Spring is the season for cleaning up, clearing out and starting fresh. It's also a great time for job seekers to ramp up their search efforts and finally land the position of their dreams.

A new batch of college students will be graduating soon, which means that companies are seeking applicants for both entry-level jobs and the higher-level positions needed to…


Added by HispanicPro on March 27, 2014 at 10:34am — No Comments

Square targets US’s 50m Latinos (and their small businesses)

Square, the payments processing start-up, is looking for new users for its credit card device among the US’s growing Latino community.

The company, co-founded by Twitter’s Jack Dorsey, is today unveiling Spanish language support and software in hopes of tapping into the purchasing power of America’s more than 50m Latinos.

US consumer goods and media…


Added by HispanicPro on March 27, 2014 at 10:26am — No Comments

Latinos wanted: Push for Hispanics in STEM Fields

In some regards, UC Berkeley Ph.D. student Anastasia Chavez’s story should be commonplace: After graduating from college, the first in her family to get a college degree, Chavez went for her master’s degree at the behest of a “pretty amazing mentor” while marrying and starting a family.

Epitomizing the uniqueness of her story and ubiquitous problem facing…


Added by HispanicPro on March 27, 2014 at 10:21am — No Comments

9 Tips For Working A Room From A Networking Pro

A conference can be a great place to strike up a new business relationship, but it can also be stressful to walk into a room full of strangers and make meaningful connections.

That’s why it’s important to understand some key principals of networking before showing up for an event armed only with business cards, a firm handshake and a smile. …


Added by HispanicPro on March 24, 2014 at 3:04pm — No Comments

This Networking Trick Will Make You Instantly Likeable

What's the secret to getting anyone on your side?

According to Gretchen Rubin, author of "The Happiness Project," the key to winning friends and making connections is actually quite simple: Help the people around you feel good about themselves.

When you make someone else feel smart, they'll feel good about you, too. In a recent post on LinkedIn, she…


Added by HispanicPro on March 24, 2014 at 3:03pm — No Comments

Will Spanish Help You Reach the U.S. Hispanic Market? It Depends

The Hispanic market will represent $1.5 trillion in purchasing power by 2015 and 30% of the U.S. population by 2050. Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”

A study from the Pew…


Added by HispanicPro on March 24, 2014 at 2:53pm — No Comments

How to Make Your Job Search a Success

The economy is now picking up, it’s official. So why is it that work is still grim? You are shouldering the burden of the last redundancy programme or the recruitment freeze, everything you do is scrutinised critically, and budgets are still tight.

Time to get a new job. Here aThe economy is now picking up, it’s official. So why is it that work is still grim?…


Added by HispanicPro on March 20, 2014 at 3:16pm — No Comments

Latinas in U.S. more likely to have diabetes

Researchers at NYU’s College of Nursing recently released a study analyzing Latina women in America and their likelihood to develop prediabetes and diabetes.

Professors Shiela Strauss, Sherry Deren and Mary Rosedale conducted the study by analyzing data from the National Health and Nutrition Examination Survey. The professors, with the help of others, examined…


Added by HispanicPro on March 20, 2014 at 3:11pm — No Comments

Negocios Now launching Who's Who in Hispanic Chicago

Negocios Now, a national award-winning publication focused on the Hispanic Business Community, announced that it will produce its first "Who's Who in Hispanic Chicago" special edition and a gala event to celebrate the Hispanic community's success in the Chicago area.

Candidates will come from a variety of industries including Business, Non-Profits, Media,…


Added by HispanicPro on March 20, 2014 at 2:40pm — No Comments

Job Seekers: How To Close An Interview With Class

Don’t leave a job interview wondering where you stand with the hiring manager. There are techniques you can use to professionally close an interview so the hiring manager will know that you want the job, and, so you’ll be able to leave knowing the next steps in the hiring process.

After I videotaped “Rebecca” (name changed) during a practice interview, we sat down…


Added by HispanicPro on March 17, 2014 at 6:46pm — No Comments

Can Cell Phones Improve Latinas’ Health?

“Remember that your legal status does not matter. If your children are citizens, they can use public services like MediCal without affecting your residency process.”

“Instead of junk food, choose a healthy meal from your country. Eat cactus, chia seed or verdolagas to take advantage of all their benefits.”

“Nobody wants to get involved in problems, but if…


Added by HispanicPro on March 17, 2014 at 6:35pm — No Comments

What Does Latino Technology Use Mean For Your Brand?

At this point, it’s really not a question of whether or not Hispanic consumers utilize mobile technology more than their non-Hispanic counterparts. As recognized "trendsetters," Hispanic consumers are clearly outpacing non-Hispanics in their adoption of mobile, social and online sources for shopping, especially at the local level, according to a recent BIA/Kelsey…


Added by HispanicPro on March 17, 2014 at 12:39pm — No Comments

Six Reasons I Would Hire You

More women are job-hunting than ever. If you're one of them, you'll want to know these winning tactics!

Anyone out there interviewing for a job anytime soon—or hoping to? If so, consider this reassuring truth: As someone who's met with hundreds of applicants over the years, I can tell you that the person sitting across from you doesn't want to see you fail—she…


Added by HispanicPro on March 17, 2014 at 11:05am — No Comments

6 etiquette tips for your next networking event

Networking events are a common occurrence in today’s business regardless of industry. Some business professionals look forward to these events while others have great anxiety about being forced to talk to a room full of strangers. Here are a few tips to make it a good experience.

Know your purpose. Start by asking yourself a few questions. Why are you attending…


Added by HispanicPro on March 13, 2014 at 10:50am — No Comments

5 Tips to Speed Up Your Job Hunt

These are troubling times for the worker. According to Gallup, only 42% of U.S. adults work full time, which the polling firm defines as Americans 18 or older working more than 30 hours per week.

If you've been laid off recently and want to get right back on the job track, you're going to need a plan.

We'll get to that job search blueprint in a moment.…


Added by HispanicPro on March 13, 2014 at 10:45am — No Comments

5 things to know if you want to sell to the Hispanic community

The Hispanic community is growing at a fast pace. Hispanics are getting embedded into mainstream culture and emerging as a powerhouse of economic influence.

Hispanics are playing an important role in U.S. business success. As of today, they are the second-largest consumer market, and it is estimated that their purchasing power will increase 50 percent by 2015 to…


Added by HispanicPro on March 13, 2014 at 10:41am — No Comments

4 Ways To Build Meaningful Business Relationships

How do you build genuine business relationships – the kind that will lead to long-term friendships, personal growth, and (just maybe) sales for your company? Mike Muhney, who co-invented ACT!, an early and prominent contact management software system, has thought a lot about that question, which he explored in his book Who’s In Your Orbit?: Beyond Facebook – Creating…


Added by HispanicPro on March 11, 2014 at 12:36pm — No Comments

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