HispanicPro's Blog – June 2015 Archive (27)

Before you send that nasty email …

You may be tempted to unleash your fury in an email. After all, the format allows you to thoroughly cover your grievances—something that might not happen in the heat of the moment.

While email can allow you to avoid an awkward or heated in-person exchange, the for­­mat does little to re­­solve the conflict and move the relationship forward. Instead of lashing out on…


Added by HispanicPro on June 29, 2015 at 10:21am — No Comments

For Hispanic Marketing, Acculturation Trumps All

Increased buying power and consumer loyalty are a few reasons to target U.S. Hispanics, but understanding the cultural nuances within this widely diverse market is essential for success.

According to the U.S. Census Bureau, the Hispanic market is the single largest ethnic group in the United States and contributes one trillion dollars in buying power. Although they…


Added by HispanicPro on June 29, 2015 at 10:00am — No Comments

26 Inspirational Quotes From Successful Latina Entrepreneurs

The Latina segment of our population, particularly second-generation Latinas, is well positioned to enter the ranks of powerful leaders in the U.S. As the fastest-growing female demographic, Latina women will represent one in six individuals in the U.S. by the year 2050. With increasing college enrollments, often leading to the pursuit of advanced degrees, this ambitious,…


Added by HispanicPro on June 29, 2015 at 9:49am — No Comments

10 Tips to Supercharge Your Career Networking This Summer

The summer offers enormous potential to network and to build professional relationships.

The weather is generally kinder, and more people are inclined to be out and about. People tend to be happier, and happy people tend to be available and generous with their time.

The goal in networking is to establish strategic career-focused relationships. …


Added by HispanicPro on June 25, 2015 at 10:07am — No Comments

How to enable more Hispanics to graduate

Our thesis is that Hispanic students perform academically better when taught by Hispanics and that, therefore, Lone Star College must actively search for more qualified Hispanic teachers.

There is appreciable empirical evidence to document that Hispanics learn better from their own kind. We cite some of these sources. An NBER Working Paper reports: “The results of the…


Added by HispanicPro on June 25, 2015 at 9:50am — No Comments

Half Of U.S. Hispanics Unaware They Have High Cholesterol, Study Finds

A new study found that nearly half of the Hispanics living in the United States aren't aware that they have high cholesterol. However, awareness might not even help because only a third of those who are aware take medications.

High cholesterol is known to increase one's risk of heart disease and stroke due to the fatty deposits or plaque that builds up in the walls of…


Added by HispanicPro on June 25, 2015 at 9:37am — No Comments

More Latinos With STEM Degrees Needed, Here Are Top Schools Doing It

More Latinos are now graduating with postsecondary degrees in the fields of science, technology, engineering and mathematics (STEM), but they continue to be significantly underrepresented in the total number of STEM credentials earned.

A new report released Wednesday by Excelencia in Education found that Latinos earned more STEM credentials across all academic…


Added by HispanicPro on June 22, 2015 at 7:31am — No Comments

Self-Promotion Is Key to Career Success

Diligence and hard work, keeping your nose to the grindstone, will always pay off when seeking to land your next promotion or job opportunity, right? Actually, no.

This is not to suggest that such attributes are unimportant, but they are only components of success — not the end itself. Self-promotion is key, said Sharon Ranson, founder and president of the Ranson Group,…


Added by HispanicPro on June 22, 2015 at 7:30am — No Comments

The State of Latinos in U.S. Higher Education

Two recently released reports provide an enlightening picture of the state of higher education for Latinos in the United States. While there have been encouraging developments over the past 10 years, Latinos remain underrepresented and underserved across virtually all post-secondary education sectors, with many barriers to Latino higher education attainment -- and the…


Added by HispanicPro on June 22, 2015 at 7:20am — No Comments

10 Small Business Marketing Tips

Most small businesses have no budget or marketing strategy. If you fall in this category, don’t worry there are ways to market effectively with little to no cost to you. However, once you get some money in, it is important to put together a marketing budget and a strategy so you may get greater results.

Here are 10 Small Business Marketing Tips to Help you Get Some…


Added by HispanicPro on June 18, 2015 at 10:40am — No Comments

How Marketing Is Evolving in Latin America

Latin America is a modern marketer’s dream, and not just because of its size. By 2020, nearly one out of every 10 dollars in the world economy will come from Latin America. The region will soon represent 10% of the global population and 9% of global GDP, with 640 million customers. It also has the fourth-largest mobile market in the world, with social media adoption even…


Added by HispanicPro on June 18, 2015 at 10:13am — No Comments

Meeting Google’s Diversity Challenge

In 2014, Google came in for tough scrutiny when the Silicon Valley-based online search giant released employee diversity statistics showing scant levels of African-American and Latino employment, along with relatively low numbers of women holding technology and management positions. Google then was the first among major Silicon Valley technology companies, including Facebook…


Added by HispanicPro on June 18, 2015 at 10:06am — No Comments

Read biographies of feature guests for the Marketing, Media and PR Networking Forum this Thursday

Learn more about the feature guests of the Marketing, Media and PR Networking Forum being held Thursday, June 18 at Kinmont Chicago. 

Trina Fresco, Vice President, U.S. Community Alliances, Events and Engagement, Nielsen

Trina Fresco is the Vice President of U.S. Community Alliances, Events and…


Added by HispanicPro on June 17, 2015 at 3:40pm — No Comments

Career advice for college students and recent graduates

Even the most seasoned job hunter can make mistakes when it comes to writing resumes and nailing the job interview. So college students and recent graduates who are new to the process are bound to go through some missteps.

You can minimize the errors, though, by learning from the experience of those who've gone before you. Aliza Licht, senior vice president of global…


Added by HispanicPro on June 15, 2015 at 11:02am — No Comments

Americanizing Hispanics is not good for their health

I am a Latino living in the U.S. That means I will live to be at least 80, according to the recently released CDC report. Whoopee! Not bad huh? That means I’ll outlive the “average white dude” by two years and I’ll outlive “the average black guy” by seven years. However, before I start adding up the years and budgeting my savings and social security funds, I should consider…


Added by HispanicPro on June 15, 2015 at 10:54am — No Comments

Two-Thirds of Latinos consider Hispanic their race

Two-thirds of Latinos in the U.S. consider their Hispanic background to be part of their race, a newly released Pew Research Center survey has found.

That's the case even though Hispanic is considered an ethnicity by the U.S. Census bureau.

"That finding alone ... speaks to many Hispanics who say that their background is part of their race. That is something that…


Added by HispanicPro on June 15, 2015 at 9:32am — No Comments

3 Networking Tips for Your Summer Weekends

During a summer weekend, many of us look forward to family activities, going to a beach, eating good food, or maybe just catching up on Mad Men. (Don't spoil the finale for me!)

But while you are enjoying your leisure time, you can also be networking. Here are three tips to incorporate networking into your summer weekends!

1. Invite a new connection…


Added by HispanicPro on June 12, 2015 at 9:05am — No Comments

The Cities Where Minorities Are Thriving Today

Minorities are on their way to becoming a majority of the U.S. population, a change that the U.S. Census Bureau estimates will happen in 2050. Pay attention to the 2016 election cycle, and you’ll realize quickly that this shift is already altering the nation’s political landscape.

These demographic trends prompted a relatively new think tank, the Houston-based Center…


Added by HispanicPro on June 12, 2015 at 8:57am — No Comments

Hispanic shopper spending highest in three years

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, and Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today released The Why? Behind The Buy™ U.S. Hispanic Shopper Study that provides valuable insights into U.S. Hispanic shopper behavior. As the U.S. Hispanic…


Added by HispanicPro on June 12, 2015 at 8:44am — No Comments

How Hispanic Millennials Use Food And Beverages To Connect With Their Culture

For the last year and half, I’ve been involved in a nationwide research initiative focused on Hispanic Millennials. Our research has focused on understanding how Hispanic Millennials differ from “mainstream,” Asian and African-American Millennials, as well as older Hispanics (35+). We dive deep into attitudes, behavior and motivations related to healthcare, financial services…


Added by HispanicPro on June 9, 2015 at 1:22pm — No Comments

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