From left to right: Ana Gil Garcia, Karina Llergo Salto, Trina Fresco, Leticia Romero, Evelin Freytas

by Trina M. Fresco

Latinas that Lead; an apropos title for the 2016…

The assimilation of Hispanics into American culture is having an interesting side effect. It’s widening the gap between generations, emphasizing the growing differences between the young and old, in a demographic where they often live in the same household.

Younger Hispanics have very different media preferences than their grandparents and even their parents. They have…

One week away! Read biographies of the feature guests for the 2016 Sales and Entrepreneurship Networking Forum being held Wednesday, August 24 at Vertigo Sky Lounge - rooftop lounge of the Dana Hotel and Spa Chicago.

Discussion Panelist

Gladys De La Mora, TV Host, “Un Nuevo Amanecer” Show

Gladys is a TV host and anchor for the recently launched…

Latina women are the fastest growing demographic of entrepreneurs in the U.S.

Nely Galán faced many obstacles when she started her Latino-focused television production company in 1989, including executives who didn’t believe TV shows geared toward a Latino audience could succeed.

But Galán proved them wrong. Her company, Galán Entertainment, incorporated in 1994,…

It should surprise no one that plenty of millennials are addicted to the internet, constantly scrolling through their favorite social networks, and annoying people around them with obnoxious smartphone habits. But just as there are plenty of people who still…

It's that time of year: The kids, many of them, are back in school. Cubs fans are hoping; Sox fans looking away, Bears fans crossing their fingers.

And business organizations are scheduling networking activities -- your opportunity to renew business acquaintances, meet new people and, above all, set the stage for connections that can help grow your business. A…

For many people, being your own boss and running your own business is part of the American dream. But the business world can be a tough place and that’s why the Hispanic Business Initiative Fund was formed 25 years ago. “We are a non-profit that basically helps Hispanic entrepreneurs start, build, and grow their businesses,” explains Fabian Yepez from the HBIF. …

Connections will be your most valuable resource as an entrepreneur. Going to numerous events and meetings is usually an effective way to gather information, learn about opportunities, and find talent.

But for some events, you’ll only have enough time to pop in and out. Here are some speedy networking tips that you can use to make a small amount of socializing worth your…

A UCLA study is the first to show that Latinos age at a slower rate than other ethnic groups. The findings, published in the current issue of Genome Biology, may one day help scientists understand how to slow the aging process for everyone.

“Latinos live longer than Caucasians, despite experiencing higher rates of diabetes and other diseases. Scientists refer to this as…

Univision’s recent ratings declines – the network is down 49 percent in adults 18-49 over the past five years – underscores the seismic shift in media habits that Hispanics will undergo over the next few decades.

Everyone’s media consumption is changing, of course, with the rise of digital and more specifically mobile media. But Hispanics’ habits are poised for an even…

A recently published study by research firm Packaged Facts has revealed data that should serve as further incentive to allocate significant time and money to targeting Hispanic consumers. One of the biggest takeaways from the report is that Hispanic consumers are increasingly adopting financial tools like credit packaged cards.

Packaged Facts analyst Daniel Granderson…

Most people think of networking as brief interactions at cocktail parties and conferences. They look at the business cards they’ve collected and call it good.

But unless you’ve moved past the LinkedIn connection request/acceptance stage of a professional relationship, it’s inaccurate to say it’s a real connection. Authentic connection means nurturing that budding…

When considering Latinos, educators often struggle with how to close the achievement gap. That gap is often defined as a disparity in academic success between native English speakers and those for whom Spanish was their first language.

Health communicators have gaps of their own to address: digital divides. These exist both between English- and Spanish-speaking Latinos,…

Madeline DiRado is prepared to make Rio her first and last Olympic Games.

DiRado, who is a first generation Argentinian American, won her first gold medal in the Women's 4x200m freestyle relay. Along with winning the relay, DiRado won silver in the Women's 400m individual medley and bronze in the Women's 200m individual medley.

Not only is this her first Olympics…

When athletes walked into the Beijing National Stadium during the opening ceremony of the 2008 Olympic Games, only 4 percent of the nearly 600-member U.S. delegation was Hispanic, despite the minority group at the time comprising 15 percent of the country’s entire population.

Eight years later and with the Latino population in the U.S. now totaling over 17 percent,…

The evolving U.S. Latino market has emerged as the belle of the ball for brands looking to appeal to and connect with people online. As early adopters of technology and the most rapidly expanding population in America, U.S. Latinos now have $1.4 trillion in purchasing power, making us an integral market that brands need to consider if they hope to reach their full…

Even in today’s modern, 24/7, online world, nothing beats good old-fashioned networking.

People tend to do business with those they know and like, which puts networking high on the priority list.

As many as 25 percent of small and mid-size businesses (SMBs) plan to increase their participation in trade shows and events in the next one or two years, according to…

The United States has the most resilient economy in the world. We have withstood major recessions and market events in nearly every decade since the Great Depression, the most recent being the stock market crash of 1987, the savings and loan crisis of 1991, the September 11th crash of 2001, and the stock market crash of 2008.

Major recoveries can be attributed to the…

When NBC bought Telemundo 15 years ago, the Spanish-language TV landscape in the U.S. was simple. There was Univision, and then there was everybody else.

All that has changed.

With the considerable resources and influence of NBC behind it, Telemundo has grown into a true competitor against Univision. It’s finally challenging its long-dominant rival among adults…

Bentley University professor Gary Johnson shares five tips on how to sell yourself and land a job. It might be too difficult to execute, but the tips are actually basic. These are some of the things we do every day.

If you want a successful career in sales,…