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A lot of companies are wondering if the Hispanic market should be a part of their 2018 marketing plans or if they should wait another year or two.

If you’ve decided to give it a try, here are a few things you need to know.

You do not have to increase your marketing dollars to reach the Hispanic market. You just need to reallocate a good portion of your existing budget to areas or markets you haven’t reached before. READ MORE AT ORLANDO BUSINESS JOURNAL

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