Many companies still are struggling on how to reach the Hispanic market effectively and efficiently.
Some marketing executives still are not proactive enough to engage with this influential demographic, even though Hispanics will represent one in five Americans by 2020.
Some feel this audience is too complicated, so it may generate more work for them. Others feel that as their sales go down, they need to improve their performance in the general market first, in order to expand to other markets.
And still others think since their business has grown through a referral basis, there is no need to invest in this market, and that having a bilingual sales team will cover the demand.
Wrong. Wrong. Wrong. READ MORE AT ORLANDO BUSINESS JOURNAL
Comments