4 social tips to attract loyal Hispanic consumers

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If your firm hasn't adopted a strategy to reach out to Hispanics via social media, you're missing out.

Consider: Social media is affecting our lives in the way we interact with people, get the news, buy products and perceive brands. Today, building your company's presence on social media is key to gaining a significant competitive advantage.

Meanwhile, Hispanics embrace technology faster than any other demographic in the U.S. According to a Pew Hispanic Center Research study, 68 percent of Hispanic Internet users are active on Facebook, Twitter and other social network sites, compared to 58 percent of all U.S. Internet users. READ MORE

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