4 ways to market to U.S. Hispanic tourists and their $56B impact

If your firm isn't marketing to Hispanic travelers, you may be missing out on a lot of revenue.

In the U.S., Hispanic travel is growing at a faster rate than the general market, with an economic impact estimated at more than $56 billion annually in leisure travel, according to the National Tour Association.

Hispanics, who see taking vacations as a sign of success, represent a growth in cruise vacations of 34 percent vs. 21 percent on non-Hispanics, 11 percent vs. 0.2 percent on foreign travel, and 13 percent vs. -0.4 on domestic travel, according to Experian's Simmons National Consumer Study. READ MORE AT ORLANDO BUSINESS JOURNAL

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