Hispanics are the fastest growing minority consumer group in the U.S., so it makes sense that companies are scrambling to find ways to successfully target their marketing strategies towards them. The Hispanic population in the U.S. has doubled in the past ten years, yet the community remains grossly underrepresented in the media.
Many companies think that replaying a commercial in Spanish equals effective marketing, as if that’s the only difference between Latino and Anglo households.
Multi-cultural marketing strategies are turning up all across the board from commercials to billboards, all with somewhat mixed reactions. But there are groups out there doing it right – here are six of them. READ MORE AT BUSINESS2COMMUNITY
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