As we begin 2016, we anticipate what the New Year has in store for our industry. I have never been afraid of making predictions, but I think 2016 will be unpredictable. So I’ll instead highlight important stories and trends to track.
Latin American Immigration
This topic has the most direct impact on Hispanic marketing – both in the short- and long-term. Since 2008, net immigration from Mexico has steadily decreased, to where the most recent figures show net negative immigration. In 2016, it’s important to watch net immigration from Central America, the Caribbean and South America, not just Mexico. So many factors influence immigration trends. It’s hard to know how and what effect U.S. and Latin American geo-political and economic factors will have. READ MORE AT MEDIAPOST
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