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Adidas AG said it is increasing the number of black employees and investing $20 million in black communities after some U.S. employees complained the company was profiting off black culture without doing enough to help them.

The sportswear giant said a minimum of 30% of all new positions in the U.S. at Adidas and Reebok will be filled with black and Latino people and that it would finance 50 university scholarships for black students each year over five years. READ MORE AT THE WALL STREET JOURNAL

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