Last month, Amazon quietly rolled out a Spanish-language version of Amazon.com and in turn, helped dispel the myth that because Hispanics are young and the majority are U.S. born, there is no reason to communicate with them in Spanish.
Amazon’s statement is clear: Marketing to Spanish-preferring online Hispanics makes good business sense.
As a data-driven, consumer-first company, Amazon undoubtedly assessed the Spanish-language e-commerce opportunity rigorously and likely found that there is a critical mass of highly engaged online shoppers who prefer Spanish. According to CNET... READ MORE AT MEDIAPOST
Comments