Ambicultural Latinas at forefront of crossover trend

Hispanic women are rapidly becoming an economic and social powerhouse in the United States, with rising rates of entrepreneurship, educational attainment and delayed marriage, according to a recently released Nielsen report. These advances are emerging as the relatively young Latina population is undergoing dramatic growth: 37% between 2005 and 2015, with 77% of that growth coming from U.S.-born Latinas.

This largely bi-cultural group will exert a strong influence on both Hispanic and mainstream American culture into the 21st century, as brands exponentially magnify their market for ethnic products. READ MORE AT MEDIAPOST

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