Behind the surprising rise of Telemundo

8602432056?profile=originalWhen NBC bought Telemundo 15 years ago, the Spanish-language TV landscape in the U.S. was simple. There was Univision, and then there was everybody else.

All that has changed.

With the considerable resources and influence of NBC behind it, Telemundo has grown into a true competitor against Univision. It’s finally challenging its long-dominant rival among adults 18-49.

During the week ended July 31, Telemundo averaged 814,000 viewers 18-49 during Monday-Friday primetime, beating Univision for only the second time in its history. The first occurred the previous week, when Telemundo averaged 879,000 viewers in the demo. READ MORE AT MEDIALIFE MAGAZINE

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