Business leaders, analysts and consultants gathered at the Web Expo Forum in Sao Paulo to analyze the potential of social-networking sites like Twitter, Facebook and Linkedin to help Brazilian companies increase their efficiency.
Cloud computing, mobility and social-networking sites offer businesses new opportunities for online marketing and evaluating consumers’ response to products, experts said.
Social-networking sites have spurred the rapid development of new business tools for providing customer service, Stefan Lindegaard, author of several books on innovation, said.
“They allow better interaction with customers and the ability to obtain real knowledge” about products, Lindegaard told Efe.
Advertising firms and media outlets can use social-networking sites to increase revenues, but many other businesses see these Web sites as a way “to be more efficient,” Lindegaard said. READ MORE
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