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A recent study released by marketing trade organization the Culture Marketing Council details many of the unique online engagement trends salient among U.S. Hispanic audiences today.

Social media was cited as the number-one digital activity among Hispanic Millennials ages 18-34, and these audiences also seem to view and share more online and social media content than their non-Hispanic white counterparts: according to the study, Hispanics ages 18-34 shared an average of 33 percent more content than non-Hispanic white respondents in the same age group.

Nearly half — 47 percent — of Hispanics ages 13-17 said they use social media pretty much constantly from the moment they wake up to when they go to sleep at night, as did 37 percent of those ages 18-34. READ MORE AT O'DWYER'S

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