Ethnic grocery stores offer taste of home or something new

The smell of spicy meat permeates the tiny grocery store on Main and Racine streets.

Brimming shelves offer canned goods with brand names such as “Goya” and “La Morena,” along with spices and produce you don’t find at your average grocery store.

Customers murmur “perdoname” or “excuse me” as they squeeze through the narrow aisles to order chorizo sausage from the butcher or pick up some fresh tomatillos.

Soccer jerseys and piñatas hang gaily from the ceiling, welcoming patrons to this little slice of Hispanic culture.

Janesville’s handful of ethnic grocery stores—most of them Hispanic—have found a niche offering unique products and proving gathering spots for immigrant communities and fans of international cuisine. READ FULL STORY

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