Focusing more on Hispanic consumers

It is estimated that by 2021 more than 50 percent of the U.S. population growth will be attributed to Hispanics based on a report from Geoscape American Marketscape DataStream. Today, youthful diversity is becoming the counterweight to white, aging consumers, and it is forcing brands to redefine themselves -- to discover new market opportunities and develop more meaningful, culturally relevant customer experiences. READ MORE AT ENTREPRENEUR

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