How do I reach the next generation? Countless research dollars have been spent on this question. And, just as marketing professionals thought they had us millennial “kids” pinned down, we're old news; an avocado-toast-eating, student-debt-drowning, golf-industry-killing generation of yesterday.
The new golden child, with birth years ranging from 1995 to present, has arrived. Catapulted into the digital world at birth, Generation Z is unlike any other previous generation and will soon represent 40 percent of consumers. READ MORE AT CENTRAL PENN BUSINESS JOURNAL
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