More organizations are paying attention to Hispanics and Hispanic Millennials are drawing a great deal of that attention for reasons discussed in our recently released project:
- Hispanic Millennials make up the second largest Hispanic cohort living in the U.S. – accounting for 25% of all Hispanics
- Hispanic Millennials account for a sizeable proportion – 21% – of all U.S. Millennials
- Hispanic Millennials now make up the majority of Millennials in key DMAs
Our findings, like other studies on Hispanic Millennials, are captivating marketers to focus on this key demographic today. The present focus of most companies is on how to better market to Hispanic Millennials to get them to buy their products and services. READ MORE
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