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Speaking of the census numbers and other evidence of the growing Hispanic population in the US, I learned this morning that “Hispanic communities have one of the only girl populations in the country that is growing.” That’s from a press release from the Girl Scout Council of Northern Texas, which has just unveiled a program to create “Spanish-language recruitment materials, program collateral and Girl Scouting guides.”

It’s part of a national campaign focused on recruiting Hispanic girls using a broad range of traditional media and digital/social tech.

There are a couple of things about this campaign that I find noteworthy:

–the fact that Hispanics in fact represent one of the few “girl populations that is growing.” Not quite sure I fully understand that, and I’d like to dig deeper in a future blog post. – the fact that the Girl Scouts are using an integrated approach to reach a young population.  It’s a complex project involving strategies for reaching both children and their parents (see the print ad to the left) in both English and Spanish. READ MORE