Google For Entrepreneurs Focuses On Latino Markets

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In just a few minutes, I’ll be heading out the door to drive over to Google — about fifteen minutes from my home — but I’ll be visiting a part of the Googleplex that I’ve never seen before: Google for Entrepreneurs. It’s the venue of the latest iteration of an ongoing series that I helped launch a few years ago not too far from Google — the Latinos in Technology Innovation and Social Media (LATISM) Latino2 conference, held first at the Computer History Museum in Mountain View.

A few indicators: First, when LATISM first produced Latino2, the Latino social marketing movement was just getting started. It wasn’t easy getting sponsorships in Silicon Valley, though it wasn’t hard getting an audience. More than 150 Latino Silicon Valley professionals joined us that day to talk about technology entrepreneurship, the new platforms that existed for marketing, the overall opportunity for Latinos to come together in a part of the world where, frankly, Latinos are not so visible. That’s changed. READ MORE

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