Goya grows beyond Hispanics

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Bob Unanue, president of Goya Foods Inc., may be the country's most understated chief of a $1 billion business.

The 59-year-old executive from Wyckoff, N.J., shuns big titles. "We don't use CEO," he said over dinner at a Manhattan restaurant. Afterward, he rushed back across the Hudson River to join the night-shift workers' Memorial Day weekend barbecue at Goya's headquarters in Secaucus, N.J.

Mr. Unanue's common touch contrasts with Goya's lofty financials. It is the largest Hispanic-owned food company in the U.S., with more than $1 billion in revenue, and the 23rd-largest privately held company in the area, according to Crain's. READ MORE

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