Groundbreaking Poll Shows Internet & New Media Usage Vital for Engaging Latinas

Latina voters with access to the internet are more likely to be informed about new state laws and the legislative
process in general than non-connected Latina voters, according to a report released today by HOPE (Hispanas Organized for Political Equality). The poll was conducted by Bendixen & Associates and highlights the importance of
bridging the digital divide to engage the Latina voting bloc for civic participation. The poll, Public Opinion Study Of California Latina Electorate, is the first of its kind to gauge Latina voters' awareness and comfort level using social media.

"The Latina voter is a growing and influential segment of the California electorate," said Helen Iris Torres, Executive Director of HOPE. "Identifying their level of internet consumption and usage habits of new media, two tools that increase voter engagement and participation, can help mobilize more effective strategies to involve Latinas in the electoral process."


The report shows that Latinas with access to the internet and an email address are significantly more likely to be informed about new state laws and the legislative process in Sacramento than Latina voters that are not connected to
"new media." In addition, they are also more likely to get directly involved in organizations that focus on issues that impact on their careers and the quality of life of their families.

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