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Millennial age groups – born mid 1980s to early 2000s – now have more money at hand than they have ever controlled before. And they are spending it, says Olivia Johnson, assistant professor in the Department of Human Development and Consumer Sciences at the University of Houston College of Technology.

Tech gear, cars, travel, fashion, furniture, houses, home security, insurance – everything young consumers might want and would likely need – form a retail turf being fought over by companies seeking to occupy that market segment. READ MORE AT UNIVERSITY OF HOUSTON

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