A new national study exploring the health patterns of young Hispanic adults reveals striking differences on a variety of related topics, beginning with the definition of "health" itself. Those born in the U.S. describe it as being happy while the foreign-born say it is about not being sick, according to results of The Hispanic Millennial Study unveiled this week in Houston.
"I was surprised by that," said Beatriz Mallory, vice president of SensisHealth, a Los Angeles-based national advertising agency that works with health care providers, drug companies and insurers. "We've been making the wrong assumptions all these years, which can hamper any attempt to change behavior."
"There just wasn't enough data so we had to do it ourselves," added Karla Fernandez Parker, managing director of Sensis in Texas, who along with Mallory, participated in a discussion with local health care professionals during a session hosted Tuesday by the United Way of Greater Houston. READ MORE AT HOUSTON CHRONICLE
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