Hispanic business owners turning to social media

Latinos are taking over the small business world, according to a 2014 report by the Partnership for a New American Economy.

The study states between 1990 and 2013, the number of Hispanic entrepreneurs in the U.S. more than tripled, going from about 321,000 to 1.4 million.

But when it comes to online, fewer Hispanics are starting up businesses compared to other ethnic groups.

Melissa Rossiter with the Greater Bakersfield Chamber of Commerce said, "You have to know your market, you have to make sure you have a product that's going to sale or a service that's going to sale." READ MORE AT BAKERSFIELD ABC 23

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