Hispanic Market: Making sense of the growth

It makes sense that as the Hispanic community grows across the United States, Hispanic retail stores grow along with them. But putting data to this feeling is tougher than many realize.

According to Kantar Consulting’s 2018 Monitor study, Hispanics over-index all other ethnic groups in cultural connection elements such as family, food, recipes, and language. The study also found that 92 percent of Hispanics believe it feels natural to live in the United States and embrace its culture but also retain the culture of their origin. READ MORE AT BLUE BOOK SERVICES

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