Hispanic millennials and healthcare

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As we enter the second open enrollment period for the Affordable Care Act this fall, attention will inevitably turn to driving enrollment among the so-called “young and healthy” segment of 18- to 34-year-old consumers, many of whom are Hispanics. It has been well documented that the initial rollout of the ACA in the fall of 2013 saw early challenges in enrolling “young and healthy” Hispanics. Numerous studies and news reports identified three key challenges to Latino enrollment:

  • Lack of trust 
  • Lack of awareness (Commonwealth Fund survey)
  • Need for one-on-one education, READ MORE AT MEDIAPOST
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