Millennials. Currently, this group makes up the largest generation living in the United States. With approximately 79.8 million millennials, as reported by Pew Research Center, obtaining, maintaining and retaining consumers from this particular consumer segment is the golden ticket for retailers.
Nielson research confirms that multicultural millennials make up 42 percent of the overall millennial population, and 47 percent of those multicultural millennials have a significant impact on the U.S.’s entire gross domestic product. As such, a key demographic of the millennial population on which retailers may want to zero in: the Hispanic group. This group is moving up fast in the retail world. READ MORE AT PYMNTS.COM
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