From soccer to football, baseball, boxing and basketball, Hispanics represent a huge opportunity for the sports industry.
According to a Nielsen report, 94 percent of Hispanic males are sport fans, and 56 percent consider themselves avid fans. This translates into bigger audiences and a huge opportunity to increase ticket sales.
Although they think they’re making an effort, some sport teams and their sponsors still are struggling to connect with the rapidly growing Hispanic market. READ MORE AT ORLANDO BUSINESS JOURNAL
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